Job Description

CRM Technical Solution Lead (Salesforce)

n

Melbourne- Full Time

n

We are seeking an experienced CRM Technical Solution Lead to take ownership of a complex Salesforce ecosystem spanning CRM, Marketing Cloud, integrations, and customer engagement platforms. This is a rare opportunity to join a well-established organisation where you'll play a pivotal role in shaping the future of customer experience, marketing technology, and business automation.

n

About the Role

n

As the CRM Technical Solution Lead, you will act as the technical authority across Salesforce CRM and Marketing Cloud, translating business requirements into scalable, high-performing solutions. You'll work closely with senior stakeholders across Marketing, Digital and Technology while remaining hands-on with configuration, automation, integration design and platform optimisation. This is an ideal opportunity for someone who enjoys balancing strategic thinking with technical delivery.

n

Key Responsibilities Salesforce Solution Delivery

n

n
- Design and build Salesforce solutions across Sales Cloud, Service Cloud and Marketing Cloud.
n
- Develop advanced automation using Salesforce Flows and orchestration tools.
n
- Configure custom objects, fields, validation rules, workflows and approvals.
n
- Optimise Marketing Cloud journeys, segmentation and personalisation experiences.
n

n

Technical Architecture & Integration

n

n
- Own end-to-end solution design across multiple platforms.
n
- Design scalable integrations between Salesforce, Marketing Cloud and enterprise systems.
n
- Support API and middleware-based integrations.
n
- Ensure solutions align with best practice architecture and governance principles.
n

n

Platform Governance

n

n
- Maintain platform security,



data integrity and system performance.
n
- Drive continuous improvement initiatives across the CRM ecosystem.
n
- Provide technical leadership and guidance on Salesforce capabilities and future roadmap opportunities.
n

n

Stakeholder Engagement

n

n
- Partner with business leaders to understand objectives and deliver practical CRM solutions.
n
- Translate business requirements into technical designs and implementation plans.
n
- Communicate complex technical concepts in a clear and commercial manner.
n

n

What You'll Bring Essential Experience:

n

n
- Deep hands-on Salesforce configuration experience
n
- Experience designing and delivering End-to-end CRM solutions
n
- Ability to bridge business requirements and technical delivery
n
- Excellent stakeholder management and communication skills
n

n

Desirable:

n

n
- Apex development knowledge
n
- Data Cloud experience
n
- AI, Agentforce or automation platform experience
n
- Process improvement and transformation experience
n
- Experience working with document management solutions (EDMS)
n

n

Certifications You will ideally hold:

n

n
- Salesforce Certified Administrator
n
- Salesforce Platform App Builder
n
- Sales Cloud and/or Service Cloud Consultant
n
- Salesforce Marketing Cloud Certification
n

n

Why Join ? What the offer:

n

n
- Strategic role with significant influence across the organisation
n
- Opportunity to shape Salesforce and customer experience strategy
n
- Modern technology environment with strong executive support
n
- Varied and challenging projects across CRM, marketing automation and customer engagement
n
- Collaborative and high-performing team culture
n
- Competitive salary package and long-term growth opportunities opportunities
n

📌 CRM Technical Solution Lead. (Victoria)
🏢 Agrifutures
📍 Victoria