Casual/Temporary

Hybrid

17d ago , from Aquent - Careers in Australia

Senior Content Writer (6-Month Contract)
Location: Turrella, Sydney Hybrid
Contract length: 6 months
Start date: ASAP
Salary: Competitive, based on experience

Company: A well-established, premium Australian design and lifestyle brand with a robust global presence, currently going through a key team transition.

About the Role

We’re looking for a Senior Content Writer to join our Marketing team on a 6-month contract, covering a key transition period. Reporting to the Head of Content & Communications, you’ll be responsible for maintaining the performance, consistency and output of our global content ecosystem.

This role sits at the intersection of brand storytelling and search performance –ensuring all content is high quality, on-brand, and optimised for discoverability across search, AI platforms and social. You’ll lead day-to-day editorial delivery, support campaign execution, and act as a central point of contact for content across the wider marketing team.

A strong publisher mindset is essential,we want someone who thinks about how content can be extended, repurposed and scaled across channels.

What You’ll Be Doing

Content Strategy & Continuity

- Execute and maintain the existing content strategy and editorial calendar across global markets
- Translate campaign direction, business priorities and search insights into clear, actionable content briefs
- Extend campaigns into editorial, evergreen and channel-specific content
- Track and report on key content KPIs, identifying opportunities to optimise performance
- Apply SEO & GEO best practice across all content — keyword integration, search intent and content structure
- Write and optimise journal articles, landing pages, product copy and editorial formats




- Ensure content is structured for discoverability across both traditional search and AI-driven platforms
- Lead day-to-day content development across journal/editorial articles, eDM campaigns, website and landing page copy, and campaign/brand messaging
- Own the end-to-end journal publishing process — briefing, uploading, QA and optimisation
- Maintain a consistent, premium editorial voice aligned to brand positioning

Product & Website Content

- Lead product copy development across new launches and existing ranges
- Work closely with design and product teams to articulate product USPs and features
- Collaborate with eCommerce teams to align content, UX and conversion goals

PR, Campaign & Brand Content

- Write press releases, expert commentary and thought leadership content
- Provide copywriting support across campaign and brand collateral (print, digital, in-store)

Workflow & Team Support

- Own content workflow from brief through to publication
- Provide guidance to a Digital Content Writer to maintain output quality
- Act as a central point of contact across PR, CRM, social, eCommerce and design teams
- Use AI tools where appropriate to support efficient content production, while maintaining strong editorial judgement

What We’re Looking For

- 5+ years’ experience in content writing, copywriting or content marketing
- Proven experience delivering SEO-informed content that drives traffic, engagement and conversion
- Strong experience creating content across multiple formats and channels
- Experience working within cross-functional marketing teams in a fast-paced environment
- Exceptional writing and editing skills with a strong sense of brand voice and storytelling
- Strong stakeholder management skills with a practical, delivery-focused approach
- Highly organised with the ability to manage multiple deliverables and deadlines

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📌 Senior Content Writer (Bayside Council)
🏢 Aquent - Careers in Australia
📍 Bayside Council