Job Description
Yourmissionistoempowerour+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.
n
Youwillspearheadourbroker
facingenablementstrategy,designinganddeployingAI
drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.
n
ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane.
n
n
ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI
enabledplaybooksthatdriveacquisitionandretentionatscale.
n
DesignandimplementAI
assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
n
Developself-
servicemarketingtoolkitstoprovidebrokerswithhigh
-quality,brand-
compliantcontentondemand.
n
Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
n
CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
n
n
KPIs-
n
n
Platformadoption&




enablement:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
n
Leads:growthinthenumberofbrokerbusinessself
-generatedleads.
n
LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
n
Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data
backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
n
Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
n
AI-
firstmindset:Youdon
'tjustuseAI;
youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon
-technicalusers.
n
Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
n
Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels
fromlocalbrokerstoseniorstakeholders.
n
Coachingyouarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
n
Qualifications:Marketingdegreeorequivalent
n

📌 Local Area Marketing Specialist New South Wales (Australia)
🏢 Ray White
📍 Australia