The Victoria Racing Club (VRC) is seeking a passionate and creative Social Media Executive to join our Content Studio team on a fixed-term contract through to 13 November 2026. Reporting to the Social Media Manager, this hands-on role is responsible for the day-to-day management and execution of VRC's social media presence across Instagram, Facebook, TikTok, LinkedIn and X. You'll play a key role in bringing the VRC brand and Melbourne Cup Carnival to life through engaging content, community management and real-time event coverage. This is an exciting chance for someone who thrives in a fast-paced environment, has a passion for social media and enjoys creating content that drives audience engagement.

Key responsibilities

Plan, schedule and publish content across VRC's social media channels.

Create compelling copy, reels, stories, short-form video and visual assets tailored to each platform.

Capture and edit content at race days, events and behind-the-scenes activations.

Manage community engagement, responding to comments, messages and mentions in a timely and authentic manner.

Monitor social trends, audience behaviour and emerging platform opportunities.

Track and report on content performance,



audience growth and engagement metrics.

Support the delivery of integrated marketing campaigns with internal stakeholders.

Contribute to major VRC initiatives including the Melbourne Cup Carnival, Lexus Melbourne Cup Tour and Fashions on the Field.

About you

Experience managing social media channels for a brand, agency or organisation.

Strong copywriting and content creation skills.

Experience capturing and editing social-first video content.

Knowledge of platform best practice across Instagram, Facebook, TikTok, LinkedIn and X.

Experience using social scheduling, listening and reporting tools.

Proficiency in Canva and Adobe Creative Suite, including Premiere Pro and Photoshop.

Strong analytical skills and the ability to translate insights into action.

Excellent organisational skills and the ability to manage multiple priorities during peak event periods.

A proactive, collaborative and creative approach to work.

About us

The Victoria Racing Club is Australia's premier racing and events destination, delivering some of the country's most recognised racing and entertainment experiences.

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📌 Social Media Executive, Melbourne Cup Carnival
🏢 Victoria Racing Club
📍 Melbourne