RSEA Safety is Australia’s largest independent safety retailer, supplying high-quality workwear, PPE and safety equipment across retail, B2B and hire channels.

We partner with businesses across industrial, logistics, construction, mining, trade sectors, delivering tailored safety solutions that support their people and day-to-day operations.

The Role

We’re seeking a commercially driven State Sales Manager to lead our NSW B2B sales team on a full-time permanent basis, based in Hurstville.

Reporting to the Chief Operating Officer, you’ll lead more than 10 sales professionals across NSW and the ACT, with responsibility for revenue growth, profitability and team performance.

This is a hands‑on leadership role with regular travel across metropolitan and regional territories. You’ll spend time in the field coaching your team, supporting customer meetings and progressing larger opportunities, while keeping a clear focus on sales activity, pipeline quality and results.

You’ll bring the ability to develop people, set clear expectations and address performance gaps, alongside the commercial judgement to grow the business profitably.

Key Responsibilities

Lead and develop a geographically dispersed team through regular coaching, field visits and performance reviews

Set explicit sales targets, territory priorities and activity expectations

Build capability in prospecting, account development, negotiation and closing

Hold the team accountable for results and address underperformance directly

Business Growth & Customer Relationships

Develop and execute sales plans across NSW and the ACT

Drive new business acquisition, customer retention and growth within existing accounts

Review territory coverage and call cycles to identify gaps and opportunities

Support key customer relationships, tenders,



presentations and commercial negotiations

Commercial Performance

Own state sales budgets, revenue targets and margin performance

Maintain accurate forecasts and oversee pipeline management

Guide pricing decisions to balance customer growth with profitability

Use sales data and market insights to identify risks, prioritise activity and improve results

Work closely with Major Accounts, Customer Service, Retail, Distribution and Warehousing teams to deliver on customer commitments

Resolve escalated issues and support practical improvements to the customer experience

Align sales activity with stock availability, operational capacity and broader business priorities

About You

You’re an experienced B2B sales leader who knows how to get results through people. You’re comfortable in the field, confident in commercial discussions and willing to have direct conversations when standards or performance need to improve.

You will bring

At least five years’ sales management experience

Experience leading a sizeable sales team across multiple locations or territories

A background in product-based B2B sales, ideally within wholesale, distribution, industrial products, workwear or safety

A track record of delivering revenue growth and managing margins, budgets and forecasts

Experience developing salespeople and improving team performance

The ability to build relationships with customers and work effectively across internal teams

Willingness to travel regularly across NSW and the ACT

What We Offer

Responsibility for an established sales team and a broad NSW and ACT customer base

Opportunity to shape state sales plans and contribute to B2B growth

Career development within a national business

Support from experienced teams across sales, operations and customer service

Employee product discounts

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📌 NSW State Sales Manager (Lansvale)
🏢 RSEA
📍 Lansvale