Job Description

St Andrews Beach Brewery is a family owned and operated brewery, founded on the Mornington Peninsula in 2017. Since day one, our motivation has been simple: brew modern beers and ciders that are full of flavour and character, create experiences to remember at our unique taprooms and enhance the amazing 92-acre property we call home with our sustainable farming practices.

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Role Overview

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St Andrews Beach Brewery is gearing up for its next phase of growth, and we're on the hunt for a dynamic digital marketer to take our channels and communications to the next level. You'll run the show day to day across web, social, email/CRM and loyalty, working closely with our Marketing Manager and our creative partners to bring our brand to life and help shape what comes next for the business.

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Responsibilities

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Planning & Projects

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Work alongside our Marketing Manager to shape marketing plans, campaigns and creative briefs, with real input into how they come together

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Take the lead on brand projects relating to digital and social, seeing them through from idea to execution

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Social & Content

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Run our social media calendars — planning, scheduling and posting content that brings our brand, products and venues to life

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Get hands-on creating and editing content yourself, whether it's capturing the vibe of our venues, interviewing our staff, or grabbing behind-the-scenes footage

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Build relationships with influencers and content creators, and bring the right collaborations to life

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Create sharp digital and social assets that bring our content to life across every channel

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Email & CRM





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Write and build email campaigns and automations that connect with our audience and drive results

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Keep our CRM sharp — segmentation, tagging and data hygiene done properly, not just ticked off

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Website & Digital

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Keep our website and online store fresh and on-brand, working with our website agency to bring current projects to life

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Membership & loyalty

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Own the day-to-day of our loyalty program — engage members, manage audiences, and maintaining platform hygiene

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Measurement & reporting

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Assess and report on performance across all our channels, presenting clear recommendations that drive better engagement and connection with our audiences

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About You (experience and skills)

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Minimum of 3 years' experience in a similar role

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Bachelor's degree in marketing or a business-related course

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Excellent written and communication skills

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Ability to manage and liaise with multiple stakeholders simultaneously

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Digital and social media experience across WordPress and Meta (Facebook & Instagram), with TikTok and LinkedIn experience a plus; Mailchimp (or similar CRM) and Canva skills highly regarded

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Strong content instincts — able to shoot or direct content that fits our understated, authentic brand voice

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Knowledge of the beer, retail and hospitality industries is highly favourable

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Other

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Based at our Fingal Brewery, but will need to spend time at our Melbourne Park location

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Weekend and out-of-business-hours work will be required from time to time, due to the nature of hospitality and events

📌 Digital & Social Media Lead (Fingal)
🏢 St Andrews Beach Brewery
📍 Fingal