The Customer Marketing Manager acts as the key link between Sales and Marketing by: 1) delivering strategic, profitable BTL activations and Point of Purchase solutions for assigned brand portfolios in a timely, well-executed manner aligned with Beiersdorf Values; and 2) partnering with the Head of Customer Marketing to build Customer Marketing plans aligned with Retail Sales Channel objectives.

Customer Marketing Activation Planning

Develop Retail Environment activation plans aligned with brand direction and sales objectives across Australia/Current Zealand

Execute brand strategy in line with customer strategy to deliver best-in-class activations that drive category growth and brand equity, using shopper insights to reduce barriers along the path to purchase

Fulfil planning and business development presentation requirements

Review BTL activation plans to ensure optimal ROI and apply learnings to future activations

Develop comprehensive Brand POS/POP plans per portfolio, covering account-specific trade promotions, in-store media, trade incentives, and trade publications/catalogues

Manage and execute POSM across cluster markets per Category/Channel and Regional guidelines, adapting as needed

Manage POS within the BrandLink system

Develop customer support materials for new product initiatives

Evaluate POS activity effectiveness

Management of Assigned Customer Marketing Budgets

Input funds data into the BDF funds management tool

Maintain invoice records

Supply Finance with required information

Reconcile trade expenditure accurately by brand

Compile financial analysis across brand portfolios as needed

Major Relationships

Sales - National and State Business Managers

Category Insights & RGM Teams

Consumer Marketing

Supply Chain

Suppliers - POS/POP Promotional Companies, TRAX

Third-party packaging companies (local and overseas)

Education and Experience

Business-related degree,



preferably with a Marketing major. 1-2 years' experience in Customer Marketing, Marketing, or Sales within FMCG.

Skills Required

Pragmatic, dynamic, results-oriented with a hands-on style; able to adapt and take a lead role in a fast-paced, high-growth environment; strong interpersonal and communication skills; team player; personable, energetic, responsive, confident, honest; fluent English.

Actionable Market Insights & Vision

- Category & Channel Expertise: Strong understanding of categories and channels; builds category plans around value contribution and growth drivers; identifies channel growth opportunities and risks; executes plans aligned to category/channel strategy; understands competitor activity and strategy.
- Product & Portfolio Knowledge: Deep knowledge of products and portfolio; differentiates features from consumer benefits; leverages portfolio strengths and opportunities into business results.
- Consumer/Shopper/Customer Understanding: Uses consumer behavior insights to shape plans; leverages shopper insights to optimize path to purchase; builds plans around customer priorities and needs.

Value Creation & Capture

- Value Chain Understanding & Financial Rigor: Understands retailer financials, margins, and forecasting, linking these to opportunities/risks for Beiersdorf's SOI; applies the RGM framework to build fact-based business cases; builds commercial plans in customer language, seeking alignment and delivering results; follows net price corridors per RGM guidelines. (Indispensable)




- Customer Planning & Monitoring: Defines channel, customer, and portfolio strategy for profitable growth on both sides; adapts plans to manage counter-performance and profitability; links sales development to NS, NSP, CC, and TTC drivers; identifies opportunities to reduce overdues and improve payment terms. (Preferable)

Selling & Negotiation

- Storytelling: Applies consistent, goal-driven communication; addresses customer-specific needs; builds compelling, customized sell-in stories from customer insights; turns objections into opportunities; closes deals with discipline and resilience. (Indispensable)
- Negotiation: Develops negotiation strategy with the cross-functional team; prepares thoroughly with clear objectives; ensures pay-for-performance execution; maximizes value creation for win-win outcomes; stays fact-based and financially disciplined; willing to walk away when needed (BATNA). (Preferable)

Executional Excellence

- 4P Execution (Distribution, Placement, Promo, Price): Complies with brand and merchandising guidelines; ensures right products, right retail environments, right shelf placement, right price, backed by financially sound promotions; creates high-impact POS drive plans; maintains consistency across ATL and POS execution; develops compelling, shopper-engaging POS messaging. (Indispensable)
- Operational Effectiveness: Sets and monitors priorities; proactively manages internal/external partners to deliver KPIs; leads cross-functional teams for alignment and long-term growth; continuously reviews processes to optimize efforts; builds ways of working that support executional excellence. (Indispensable)
- Compliance, Monitoring & Continuous Improvement: Ensures every team member fully understands and follows rules of engagement per local and corporate guidelines. (Indispensable)

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📌 Customer Marketing Manager - 12 months contract (Ryde)
🏢 Beiersdorf
📍 Ryde