Job Description

Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration. Key Performance Indicators:

- Increase lead volume and conversion rates
- Grow brand awareness and engagement
- Launch campaigns on time and within budget
- Improve CAC and marketing ROI
- Maintain robust pipeline through segmentation

Qualifications:

- Bachelor’s degree in Marketing, Business, or related field
- 5+ years marketing management experience
- Proven track record in campaign performance metrics
- Experience with CRM and marketing automation tools
- Strong understanding of market research and positioning

Required Skills: Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo), CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making

📌 Marketing Strategy & Growth Lead (Melbourne)
🏢 Jobs for Humanity
📍 Melbourne