At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pikelets & bagels. Our purpose of 'Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

- Build your Shopper Marketing career with leading FMCG brands
- Gain hands‑on experience across Retail Marketing, E-commerce and Insights
- North Ryde Based - 3 days in office, 2 days WFH

At Tip Top, we're passionate about creating everyday moments of goodness. Our portfolio includes some of Australia's most recognised bakery brands, including Tip Top, Bürgen, Golden, Abe's and Abbott's Village Bakery.

Tip Top is looking for a motivated Shopper Marketing Assistant to join our Category and Shopper Marketing team in North Ryde.

This is a great opportunity for an early‑career marketer who wants hands‑on experience bringing retail campaigns to life. You'll support Shopper Marketing and E-commerce activity across our key retail partners, including Coles, Woolworths and IGA, helping deliver campaigns for key events, occasions & retailer led activity.

Working in our Shopper Marketing team, and partnering closely with Brand, Sales Operations and National Sales teams, you'll coordinate campaign activity, manage point‑of‑sale materials, track budgets and analyse campaign performance. You'll be part of a collaborative team focused on creating growth for our shoppers, brands and retail partners.





Purpose of the Role

- Support the delivery of the Shopper Marketing calendar
- Coordinate selected campaigns across our major retail partners
- Keep campaign trackers, project plans and presentation materials up to date
- Partner with Sales and Brand teams to support customer initiatives and new product launches
- Prepare campaign summaries, compliance reports and competitor activity updates
- Support consumer promotions, retail expos and key business presentations
- Coordinate point‑of‑sale briefs, artwork approvals, production and delivery with external agencies and suppliers
- Analyse campaign performance using data and reporting tools, including, Quantium Checkout, Circana and Tableau
- Share campaign results and recommendations to improve future activity
- Support new point‑of‑sale concepts and display projects
- Raise purchase orders, process invoices and support monthly budget tracking across shopper marketing and e‑commerce

About You

You're organised, curious and comfortable managing multiple projects at different stages. You enjoy working with different stakeholders, have solid attention to detail and can turn information and data into clear, practical insights.

You'll ideally bring:

- 1-2 years' experience in Shopper Marketing, Sales, Category, Marketing or a related area
- Exposure to FMCG or grocery retail environments
- Strong communication and stakeholder engagement skills
- Excellent organisation and time management
- Confidence working with data, budgets and campaign reporting
- Strong attention to detail and problem‑solving ability




- A proactive mindset and interest in improving processes
- A tertiary qualification in Marketing or a related discipline is desirable

Working with Tip Top, we offer many benefits including:

- Family‑friendly policies including 14 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
- Recognition and award programs, including access to our online rewards platform
- Health and wellbeing programmes including access to our 24/7 Employee Assistance Program
- Flexible working options
- Access to an extensive range of internal trainings and development programmes for your career
- Financial support for approved study pathways, as well as traineeship and apprenticeship programmes
- Two paid volunteer days per year as part of our focus on Community Partnerships
- Novated Leasing Options

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1‑2 interviews in‑person or over Zoom/Teams. We're happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier‑free recruitment process via phone on (02) 9168 4*** or email to ***************@gwf.com.au . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre‑employment screening which includes a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

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📌 Shopper Marketing Assistant (Ryde)
🏢 Tip Top
📍 Ryde