We are looking for a commercially minded and strategic Sales & Business Development Manager to lead our outbound business development function.

This is a hands‑on leadership role responsible for developing our outbound sales strategy, managing a team of Virtual Assistants / Business Development Representatives, and building consistent lead generation campaigns across LinkedIn, email and outbound calling.

You will be responsible for turning our target markets and service offerings into structured outreach campaigns, ensuring the team is targeting the right companies, speaking to the right decision‑makers, using the right messaging, and consistently generating qualified sales opportunities.

We are looking for someone who can think beyond simply increasing outreach volume. You should understand segmentation, positioning, messaging, campaign testing, sales psychology, conversion metrics and pipeline management.

Please note: This position is based in Melbourne, Australia. The successful candidate must be located in Melbourne and available to work full‑time, Monday to Friday, from 9:00 AM to 5:00 PM AEST. The annual salary for this role is between AUD $180,000 and AUD $220,000, depending on experience and qualifications.

Key Responsibilities

Outbound Sales Strategy & Campaign Management

- Develop and execute multi-channel outbound sales strategies across LinkedIn, email and cold calling
- Identify target industries, companies, buyer personas and decision-makers
- Build structured Ideal Customer Profiles (ICPs) and prospect segmentation strategies
- Develop campaign messaging, value propositions, email sequences, LinkedIn messaging and calling approaches
- Create campaigns around specific services, industries and geographic markets
- Continuously test and optimise campaigns based on response and conversion data




- Manage and mentor a team of Virtual Assistants / BDRs responsible for prospecting and outreach
- Set daily, weekly and monthly activity and performance targets
- Allocate campaigns, territories and prospect lists across the team
- Review the quality of emails, LinkedIn outreach and outbound calls
- Coach team members on objection handling, messaging and prospect engagement
- Run regular sales/outreach meetings and performance reviews
- Maintain accountability while creating a high-performance sales culture
- Build a predictable pipeline of qualified B2B opportunities
- Ensure prospects are properly researched and qualified before outreach
- Monitor leads from initial contact through to meeting booked and opportunity created
- Personally engage with higher‑value prospects where appropriate
- Work closely with senior management to progress qualified opportunities
- Ensure CRM records, activities, follow‑ups and pipeline stages are maintained accurately
- Establish KPIs across outreach activity, connection rates, reply rates, meetings booked, qualified opportunities and pipeline generated
- Analyse campaign performance and identify what is and isn’t working
- Improve targeting, messaging, sequences and calling strategies based on data
- Monitor individual team member performance and productivity
- Provide weekly reporting on outreach activity, pipeline and campaign performance
- Effectively use tools such as LinkedIn Sales Navigator, Apollo, Clay,



CRM platforms and email outreach tools
- Build and maintain high-quality prospect databases
- Use automation intelligently while maintaining personalised, high-quality outreach
- Identify opportunities to introduce AI and automation into the outbound sales process

What We’re Looking For

- Proven experience in B2B sales, business development, outbound sales or sales development
- Previous experience managing SDRs, BDRs, appointment setters, VAs or outbound sales teams
- Solid understanding of cold email, LinkedIn prospecting and outbound calling
- Strategic thinker who can translate business objectives into targeted sales campaigns
- Strong understanding of ICP development, buyer personas and market segmentation
- Excellent written and verbal communication skills
- Comfortable reviewing and improving sales messaging and scripts
- Strong analytical mindset with the ability to make decisions based on campaign data
- Experience managing sales KPIs, conversion rates and pipelines
- Confident coaching and holding an outreach team accountable for results
- Hands‑on attitude — willing to get involved rather than simply delegate
- Experience with LinkedIn Sales Navigator, Apollo, Clay or similar platforms is highly regarded

What Success Looks Like

Success in this role means creating a repeatable and scalable outbound sales engine.

You will build a disciplined outreach operation where the team consistently targets the right prospects, executes high-quality campaigns, learns from performance data, and generates qualified meetings and genuine sales opportunities.

This is an ideal opportunity for someone who enjoys combining sales strategy, people management, data and hands‑on business development to drive measurable growth.

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📌 Sales & Business Development Manager – Outbound Growth (Melbourne)
🏢 DIMIYA Tech
📍 Melbourne