In this role you will be creative and highly organisedMarketing + PR Communications specialistto support our brand presence across Australia and international markets. This role is perfect for someone with a passion for storytelling, fashion, and communications — with strong experience in both digital marketing, graphic design and public relations.

You’ll work closely with our marketing, creative, and e-commerce teams to bring campaigns to life, manage media relationships, and maintain a consistent brand voice across every touchpoint.

Marketing & Brand Communications

Assist in the development and rollout of marketing campaigns across online and retail channels.

Develop brand-aligned copy for social media, product launches, newsletters, website, lookbooks, packaging, and in-store signage.

Help shape and maintain the brand tone of voice across all internal and external communications.

Support photoshoots (including behind-the-scenes coverage), fittings, and content production.

Contribute to campaign development with creative input, competitor insights, and trend research.

Use Graphic Design skills to create EDM’s in Klaviyo, Lookbooks in Indesign, creative assets in Canva.

Public Relations & Influencer Gifting

Draft and distribute press releases, media kits, and brand assets.

Build and maintain strong relationships with media contacts, stylists, and influencers.

Manage influencer and VIP gifting strategy and execution across both brands.

Coordinate seasonal and campaign-specific send-outs with aligned creators.

Track and report on PR coverage, gifting engagement, and ROI.





Respond to media enquiries and assist with interview coordination and event guest lists.

Social Media & Community Engagement

Lead Instagram feed planning, content scheduling, and posting across platforms.

Develop and implement TikTok strategy, including ideation, filming, editing, and publishing.

Support content creation across both brands, with a focus on video and campaign storytelling.

Actively engage with the community through comments, DMs, and user interactions.

Identify and reach out to aligned influencers, creators, and brand advocates.

Manage day-to-day coordination of influencer collaborations and gifting.

Content & Digital Coordination

Coordinate the creation of EDMs, Pinterest assets, paid ad content, and digital marketing collateral.

Manage product and website updates including stockist pages, Shopify product copy, and sale assets.

Produce campaign store videos and assist with content for interviews and journals.

Edit content to create reels and clips

Performance & Insights

Track campaign and social media performance (e.g. EDM effectiveness, engagement rates, gifting ROI).

Identify trends and opportunities for growth across digital and social platforms.





Provide regular reporting and insights to inform future content and marketing strategies.

Technical Skills

Highly technical, understanding of all software programs and adopted the use of Claude, and similar AI software to help streamline workload and create efficiencies.

Strong experience in a marketing, PR, or brand communications role (ideally in fashion, lifestyle, or retail).

Excellent writing and editing skills.

Solid understanding of digital and social media channels, content creation, and brand voice.

Experience working with media, influencers, or PR agencies.

Highly organised with the ability to juggle multiple projects and deadlines.

Familiarity with tools like Meta Business Manager, Shopify, Klaviyo, and Canva.

Experience supporting photoshoots and creative production.

Passion for fashion, design, and authentic brand storytelling.

Cultural Fit

Organised and used to working in a fast paced environment

Have a strong eye for detail and a love of great storytelling.

Enjoy working in a adaptable, hands-on environment.

Are a natural communicator who builds strong relationships inside and outside the business.

Are proactive, positive, and unafraid to bring new ideas to the table.

Value authenticity, creativity, and continuous growth.

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📌 Marketing and PR Communications (Byron Bay)
🏢 Deiji Studios
📍 Byron Bay