Truracks Western Towbars and Bulbars – Penrith NSW

This is a hands‑on role for someone who loves social media, content creation, marketing, design and the 4WD lifestyle. You'll be involved in managing social platforms, creating engaging content, filming vehicle builds and workshop projects, and developing marketing campaigns to increase enquiries and sales.

Key responsibilities

- Managing Facebook, Instagram, TikTok and other social platforms
- Creating photos, videos, reels, stories and engaging content
- Filming vehicle builds, workshop projects, products and customer vehicles
- Finding the funny, interesting and entertaining moments that happen every day in a busy 4WD workshop
- Creating promotional material, advertising and basic graphic design
- Designing or coordinating signage, posters, in-store displays and promotional material
- Developing marketing campaigns and ideas to increase enquiries and sales
- Working with suppliers and brands on marketing opportunities
- Finding and managing sponsorships and partnerships
- Keeping the Truracks brand consistent across all marketing

About you

- Creative, proactive, organised and not afraid to have a bit of fun
- Confident using Facebook, Instagram and TikTok
- Comfortable taking photos,



filming videos and creating reels
- Strong communicator with positive written skills
- Confident approaching suppliers, businesses and potential sponsors
- Able to work independently and come up with your own ideas
- Passionate about 4WDs, cars, camping, touring and adventure
- Able to spot a good content opportunity and run with it
- Experience in social media, marketing, content creation, advertising or graphic design ideally
- Experience using Canva or similar programs an advantage

About us

- Truracks is a locally owned and operated business with 39 years of experience in the 4WD and automotive aftermarket industry. We specialise in 4WD accessories, vehicle builds and touring products, and work with some of the biggest brands in the industry.
- Join an established local business with 39 years of history
- Work in the 4WD and automotive industry
- Be part of a friendly, close-knit team
- Have a real influence on our marketing and brand
- Work with leading 4WD brands
- Staff discounts and employee incentives
- Attend and promote 4WD events
- Long-term opportunity to grow with the business

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📌 Social Media, Marketing & Sponsorship Coordinator (Penrith)
🏢 Truracks Western Towbars and Bulbars
📍 Penrith