Job Description

Build five brands. Create content worth watching.

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We're looking for an experienced Creative Content Producer to take ownership of content and social media across a portfolio of five growing Melbourne brands spanning automotive, industrial services, vehicle detailing and creative media.

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This is a full-time, hands‐on role for someone who can combine professional photography and videography with solid editing, social media strategy and performance analysis.

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With a salary of $90,000–$100,000 + super, we're looking for someone experienced, autonomous and ready to bring ideas to the table — not someone who waits to be told what to post.

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This isn't an entry-level social media role. We're looking for someone with genuine professional production skills who is equally comfortable behind a professional camera, in an editing suite and inside the analytics that inform what we create next.

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We're looking for a hands‐on creative who can walk into a workshop, job site or event, recognise the story in front of them, capture it professionally and turn it into content people actually want to watch.

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You'll have considerable creative freedom and the opportunity to genuinely shape how our brands are seen.

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The Opportunity

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You'll work across a portfolio of five brands, each with its own audience, personality and content opportunities.

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The businesses span:

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- Automotive paint and panel, restoration and performance
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- Dry ice blasting and cleaning
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- Classic, prestige and enthusiast vehicles
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- Premium vehicle detailing and presentation
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- Photography, videography and creative media
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One day you might be filming a dry ice blasting transformation.

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The next could involve shooting a classic Porsche, capturing a detailing transformation, interviewing someone in the workshop or producing content around an event.

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There's already a substantial library of photography and video accumulated over several years, along with a constant stream of new projects and opportunities waiting to be captured.

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Your job will be to turn all of that into a professional, consistent and effective content operation.

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What You'll Be Responsible For

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You'll take ownership of the content process from idea through to publication and performance analysis.

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This will include:

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- Developing content strategies for each brand
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- Building and managing content calendars
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- Identifying stories and content opportunities within the businesses
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- Professional photography and videography
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- Shooting on professional camera systems
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- Operating gimbals, lighting and audio equipment
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- Editing short-form and longer-form video
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- Colour grading and photo editing
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- Producing Reels and other platform-native content
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- Writing captions and developing creative concepts
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- Publishing and scheduling content across social platforms
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- Monitoring social channels, community engagement and identifying opportunities to interact with our audiences
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- Managing and organising our existing photo and video library
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- Repurposing existing content into new formatsMonitoring social trends and identifying relevant opportunities
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- Reviewing social media analytics and content performance
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- Understanding what's working, what isn't and why
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- Testing different creative approaches, hooks and formats
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- Tracking performance across each brand and providing clear, practical reporting on what's driving reach, engagement and enquiries
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- Providing clear recommendations based on performance
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- Helping develop campaigns, launches and promotions
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- Continually improving the quality and effectiveness of our content
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Facebook and Instagram are currently our primary platforms, but we want someone capable of identifying where other platforms — including TikTok, YouTube and LinkedIn — make sense for individual brands.

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We Want Someone Who Can Lead This Function

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We know our businesses.

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We know our customers.

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And we have no shortage of interesting things to film.

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What we're looking for is someone who understands content and social media better than we do.

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We don't want to hand you a list of posts to make every Monday morning.

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We want you to look at what we're currently doing, understand our businesses and audiences, identify the opportunities we're missing and help us become significantly better.

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You should be comfortable telling us:

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"This is working. Let's do more of it."

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And equally:

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"This isn't working. Here's what I think we should try instead."

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We're looking for someone who won't simply create content — you'll help shape how our brands are seen.

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What You'll Bring

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You'll already have several years of professional experience creating high-quality commercial or brand content, with a portfolio that demonstrates strong photography, videography and editing capability.

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You'll be confident with:

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- Professional camera systems
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- Photography and videography
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- Composition, exposure and lighting
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- Gimbals and stabilisation
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- Professional audio capture
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- Adobe Premiere Pro, DaVinci Resolve or equivalent professional editing software
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- Adobe Photoshop and Lightroom
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- Graphic creation using Adobe Creative Cloud and/or Canva
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- Social media publishing and scheduling tools
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- Instagram and Facebook
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- Social media analytics and performance reporting
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You should understand the fundamentals behind successful social content — hooks, retention, watch time, reach, engagement, audience behaviour and how content gets distributed beyond an existing follower base.

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We're not expecting every piece of content to go viral.

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We are expecting you to understand why one piece of content performs better than another and use that information to continually improve what we produce.

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Bonus Points

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Experience with any of the following would be highly regarded:

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- Automotive photography or videography
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- Motorsport or enthusiast vehicle content
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- Industrial or trade-based content
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- Drone photography/videography and relevant accreditation (we currently operate under a ReOC)
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- YouTube production
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- Paid Meta advertising
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- Copywriting
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- Graphic design
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- Website content
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- Email marketing
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An interest in cars certainly won't hurt either.

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The Person We're Looking For

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You're creative, but you're also organised.

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You're technically capable, but you understand that expensive cameras don't automatically make good content.

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You're comfortable working independently and taking ownership.

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You notice stories other people walk straight past.

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You understand the difference between content that simply looks polished and content that people actually stop to watch.

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You're curious about why something worked, you keep up with changes in social platforms and audience behaviour, and you're willing to test ideas rather than simply repeat what's always been done.

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And when you see an opportunity, your instinct is to grab the camera — not wait for someone to tell you to.

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What Success Looks Like

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In your first few months, we'd expect you to:

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- Learn the personality, audience and objectives of each brand
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- Audit our existing social media presence
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- Organise and catalogue our existing content library
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- Identify immediate opportunities and quick wins
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- Establish a consistent publishing schedule
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- Develop recurring content concepts for each brand
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- Capture fresh professional content every week
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- Build forward content calendars
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- Establish baseline performance metrics
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- Report on what's working and what isn't
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- Recommend how we can continually improve
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Over time, success means our brands become more visible, more engaging and better recognised — while the content function becomes something you own rather than something the directors need to continually drive.

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What We Offer

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- $90,000–$100,000 + super, depending on experience
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- Full-time position
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- Genuine creative ownership
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- Variety across five very different brands
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- Access to interesting projects, vehicles, locations and people
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- Professional equipment and support for the tools required to do great work
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- Opportunity to influence the direction of our brands
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- A substantial existing content library to work with
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- Freedom to experiment, test ideas and improve
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- The opportunity to build the content function rather than simply inherit someone else's system
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- Scope for the position to grow as our businesses continue to grow
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Applications without examples of previous work will not be considered.

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If you're an experienced content producer looking for more creative freedom, more variety and the opportunity to genuinely shape a portfolio of growing brands, we'd like to hear from you.

📌 Creative Content Producer (Victoria)
🏢 Urban Classic Werks
📍 Victoria