Active Transition Training – Melbourne VIC

We are looking for a creative, commercially focused, and results-driven social media marketing manager to manage and grow our digital presence across multiple businesses and brands. This is not simply a content-posting role. We are looking for someone who understands how to turn social media into a genuine brand-building, audience-growth and lead-generation channel. The successful candidate will take ownership of social media strategy, content planning, campaign execution, paid advertising, community engagement and performance reporting.

Key responsibilities

- Develop and execute social media strategies aligned with business objectives
- Manage platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube
- Create monthly and quarterly content and campaign calendars
- Maintain consistent brand positioning, messaging and visual standards
- Develop engaging content including posts, reels, short-form videos, stories, carousels and promotional campaigns
- Write compelling captions, advertising copy and calls-to-action
- Work with photographers, videographers,



designers and internal teams to produce high-quality content
- Develop social media campaigns designed to generate qualified leads and enquiries
- Plan, launch and optimise paid campaigns across platforms such as Meta Ads and LinkedIn Ads
- Monitor comments, messages, reviews and audience engagement and respond professionally and promptly to online enquiries

About you

- Proven experience in social media marketing, digital marketing or a similar role
- Robust understanding of Facebook, Instagram, LinkedIn, TikTok and YouTube
- Experience managing paid social advertising campaigns
- Strong copywriting and storytelling skills
- Understanding of lead-generation funnels and digital customer journeys
- Experience with content creation and short-form video
- Strong knowledge of analytics and campaign reporting
- Ability to manage multiple brands, campaigns and priorities simultaneously
- Excellent communication, organisation and project-management skills
- Commercial mindset with a strong focus on measurable results

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📌 Social Media Marketing Manager (Melbourne)
🏢 Active Transition Training
📍 Melbourne