Business Development Lead - Industrial Projects

This is a proactive, office-based business development role for someone with a genuine hunter mentality.

You will identify industrial and commercial projects at an early stage—such as new warehouses, distribution centres, manufacturing facilities and major facility upgrades—and position Verdex to supply products as part of the project fit-out.

The role requires someone who understands project-based sales, can uncover opportunities before purchasing decisions are made, and is disciplined in managing every lead through the CRM from initial identification to successful completion.

Key Responsibilities

- - Identify upcoming warehouse, logistics, manufacturing and industrial construction projects.
- - Build and maintain a qualified pipeline of project opportunities.
- - Research projects, companies, decision-makers and key stakeholders.
- - Develop relationships with builders, developers, project managers, consultants, architects, end users and procurement teams.
- - Engage with customers early to understand their project requirements and product needs.
- - Work with internal sales, product and project teams to develop proposals, specifications and pricing.
- - Manage opportunities through the full sales cycle—from prospecting and qualification through to negotiation and deal execution.
- - Accurately record, qualify, rank and maintain all leads and activities within the CRM.
- - Establish clear next actions, expected values, decision dates and probability weightings for each opportunity.
- - Maintain regular contact with prospects and ensure opportunities continue to progress.
- - Provide accurate pipeline forecasts and updates to sales leadership.
- - Assist with handover to the project delivery team once an order is secured.
- - Consistently achieve agreed pipeline, activity, conversion and revenue targets.

About You

You will be commercially driven, highly organised and comfortable creating opportunities rather than waiting for enquiries to arrive.

You will ideally have:





- - Proven business development experience within a project-based industry.
- - Experience selling products, equipment or fit-out solutions into industrial or commercial projects.
- - Exposure to sectors such as warehousing, logistics, construction, manufacturing, material handling, storage systems or industrial equipment.
- - A demonstrated ability to build and convert a substantial project pipeline.
- - Strong prospecting, qualification, negotiation and closing skills.
- - Experience dealing with multiple stakeholders across longer and more complex sales cycles.
- - Excellent CRM discipline and an understanding of pipeline stages, probability weighting and sales forecasting.
- - The confidence to make outbound calls and initiate conversations with recent prospects.
- - Strong written and verbal communication skills.
- - A persistent, accountable and results-focused approach.

Success in this role will be measured by:

- - The number and quality of new project opportunities identified.
- - The value and coverage of the qualified sales pipeline.
- - CRM accuracy and consistent follow-up activity.
- - Progression of opportunities through each stage of the sales cycle.
- - Forecast accuracy.
- - Conversion rate and profitable project revenue secured.

Verdex Equipment is an Australian-owned supplier of material handling, workplace and industrial equipment. We work with businesses across warehousing, logistics, construction, manufacturing, defence, government and other industrial sectors.

As we continue to grow, we are looking for an experienced Business Development Lead to identify project opportunities, develop a robust sales pipeline and convert opportunities into profitable business.

- - Join a growing Australian-owned industrial equipment business.
- - Take ownership of a dedicated project-development pipeline.
- - Work across significant warehouse, logistics and industrial developments.
- - Access support from experienced sales, product and project teams.
- - Be part of an ambitious business with strong long-term growth plans.
- - Chance to make a visible contribution to the company’s continued expansion.

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📌 Business Development Lead - Industrial Projects (New South Wales)
🏢 MHA PRODUCTS
📍 New South Wales