Job Description

Reporting to the Marketing Manager, you'll play a pivotal role in shaping and delivering the company's marketing strategy across several established brands. As the second-in-charge (2IC) within the marketing team, you'll take ownership of campaign planning, content creation, digital communications, brand management, and day-to-day coordination of marketing activities.

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You'll have the autonomy to identify opportunities, drive initiatives forward, and help keep the broader marketing function operating effectively. This role will suit someone who enjoys being a genuine marketing generalist, combining campaign strategy, content creation, social media, email marketing, digital communications, creative production, and project coordination.

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Key responsibilities

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Own and coordinate the annual marketing campaign calendar, developing campaign concepts, messaging, and content plans that support business growth objectives.

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Create and deliver high-quality marketing content across digital and traditional channels, including website content, social media, email campaigns, marketing collateral, photography, and video.

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Lead the execution of social media, email, and SMS marketing campaigns, building engagement, nurturing customer relationships, and growing audience reach.

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Manage and optimise website content and digital assets, ensuring brand consistency, strong user experience, and alignment with campaign objectives.

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Act as 2IC to the Marketing Manager, coordinating marketing activity, tracking deliverables, and supporting the successful execution of team priorities.

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Develop creative assets and campaign materials that support paid advertising, product launches, partnerships, events, and broader business initiatives.

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Analyse marketing performance, customer engagement, and campaign effectiveness,



using insights to continuously improve content and marketing outcomes.

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About you

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3+ years' experience in a marketing, marketing coordinator, or marketing leadership role

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Demonstrated success coordinating and executing multi-channel marketing campaigns

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Strong copywriting and content creation skills across a variety of platforms

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Experience managing social media channels, content calendars, and community engagement

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Experience with email marketing platforms

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Experience updating and managing website content, ideally within Shopify

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Strong creative capabilities including graphic design, photography, and video content creation

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Experience using Adobe Creative Suite, including Photoshop, InDesign and/or Premiere Pro

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Excellent organisational and project management skills with the ability to manage multiple priorities

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A current driver's licence

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Most importantly, you'll be someone who:

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- Takes ownership and accountability
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- Is highly organised and self-motivated
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- Enjoys turning ideas into action
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- Thrives in a fast-paced, results-focused environment
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- Enjoys collaborating with others and contributing to broader business outcomes
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High-impact role with genuine ownership

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Opportunity to act as 2IC within a growing marketing team

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Significant autonomy and influence over marketing initiatives

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Broad and varied role spanning content, campaigns, digital marketing, and brand management

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Stable and growing Australian business with established brands

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Collaborative and supportive marketing team

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This chance is ideal for a marketing professional who enjoys building campaigns from the ground up, creating compelling content, and seeing their work make a tangible impact on business performance.

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Position based in Melbourne's northern suburbs.

📌 Senior Marketing Coordinator (Victoria)
🏢 seek.com.au
📍 Victoria