Digital Marketing Specialist (Queensland)

Digital Marketing Specialist (Queensland)

22 Sep
|
East West Group
|
Queensland

22 Sep

East West Group

Queensland

East West Group | Coopers Plains | Hybrid | $80,000–$90,000 + Super

Own the digital strategy across a genuinely varied multi-brand portfolio

Real investment in your development, in a values-driven team that backs its people

Ranked #17 in the Top 40 Inspiring Workplaces in Australia & New Zealand (2026)

East West Group is on a serious growth trajectory, and we need people keen to grow along with us. We’re seeking a tenacious individual to drive our digital initiatives across our multi-brand portfolio. Including planning, building and delivering campaigns that actually move the needle on growth, not just filling out a report template each month. You'll get your hands into SEO, paid social, EDMs, website UX and everything in between, and you'll see the direct impact of your work on the business.

We're an organisation that takes learning and development seriously, we see it as something we actively invest in. And we live by our THRIVE values (Trust, Honesty, Respect, Innovation, Versatility, Empowerment), which shape how we treat each other and how we work every day.

What you'll be doing

Own and manage our digital marketing toolkit across the business, including Google Ads, Search Console, GTM, Meta Ads, LinkedIn Ads, SEO/SEM, HubSpot, EDM journeys and WordPress (with developer support)

Partner with the wider Marketing Team to build and maintain a strong social media presence aligned to brand and strategy

Measure and report on all digital marketing activity against goals, ROI and KPIs

Manage our brand blogs, keyword research, content creation, publishing and ongoing optimisation

Plan and manage eDM lead nurturing and automation, from content and segmentation through to reporting





Lead organic and earned social strategy across Facebook, Instagram, LinkedIn, TikTok and YouTube

Manage relationships with UGC creators and influencers where relevant

Work with stakeholders to keep our brand websites intuitive, on-brand and easy to use

Stay ahead of trends and opportunities across digital and social so we're always executing the right strategy at the right time

About you

Experience in a similar digital marketing role, comfortable managing competing priorities

Sound knowledge of SEO, SEM (Google Ads, Display, Remarketing) and managing brand accounts across Google Ads, Search Console and Google My Business

Experience managing CMS/CRM tools, marketing databases, email/eDM, social media, landing pages and advertising campaigns

Confident with website analytics tools (e.g. Google Analytics) and using data to inform decisions

A meticulous, detail-oriented approach paired with a creative mindset

Excellent written and verbal communication, with confidence presenting ideas and results

A genuine appetite to keep learning as tools and platforms evolve

Proficiency in Microsoft Office, particularly Excel and PowerPoint

Keen to team, you easily collaborate with others and proactively communicate to keep us moving and growing together

What's on offer

Coopers Plains office, fully stocked with everything you need to stay comfortable during the day: snacks, toiletries, books (the lot)

Onsite parking

Leave loading

Company laptop provided

Regular team events and a genuinely supportive culture

A real focus on developing our people: recognised in 2026 as one of the Top 40 Inspiring Places to Work in Australia & Current Zealand

Future orientated organisation

Full Australian working rights required.

#J-18808-Ljbffr

📌 Digital Marketing Specialist (Queensland)
🏢 East West Group
📍 Queensland

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