Job Description

Sales Representative, Professional Power Tools - Dealer Channel

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Sales Placements Australia - Melbourne VIC

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This is a respected European professional power tools and systems brand with more than 100 years of product innovation, technical quality and market reputation.

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Their products are used by professional trades across woodworking, joinery, timber construction, carpentry, painting, renovation, cabinet making, interior fit out, building, construction and concrete.

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This role suits someone who understands how to grow sales through dealers and distributors, while building demand with the trade professionals who use premium tools every day.

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About the role

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This is not a direct end-user sales role. Your focus will be on growing sales through specialist trade dealers and distribution partners (Sydney Tools, Total Tools, Dulux and the like).

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You will work closely with dealer teams, trade counters and trade professionals to improve product knowledge, lift brand preference and drive sales growth across the territory.

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Key responsibilities

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- Manage and grow sales across your territory through dealer and distribution partners
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- Build strong relationships with specialist trade dealers such as Sydney Tools, Total Tools and similar partners
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- Train dealer staff on product range, features, applications and sales conversations
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- Conduct product demonstrations for trade professionals to build product confidence and brand demand
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- Support dealers with product knowledge, merchandising, local activity and customer engagement
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- Build structured call plans across key dealers, distributors and trade users
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- Identify growth opportunities across existing and new channel accounts
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- Maintain accurate activity, pipeline and territory information in CRM
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- Work with the national sales team to share market feedback and improve territory performance
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About you

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You are organised, practical and commercially focused. You understand that strong channel sales come from consistency, trust, product knowledge and regular face to face activity.

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You may have sold power tools, industrial products, hardware, building products, construction products, safety equipment, trade supplies or other technical products through dealers, distributors or trade partners.

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You will bring

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- 3 plus years in trade, industrial, hardware, construction, technical product or area or territory sales
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- Experience selling through dealers, distributors, merchants or trade partners
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- Confidence training dealer staff and presenting products to trade customers
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- Practical understanding of power tools, either through sales experience, trade exposure or strong hands on interest
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- Strong territory management discipline and a structured approach to customer visits
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- Good communication skills and the ability to build trust with dealer staff and trade professionals
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- CRM experience, ideally Salesforce
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- Microsoft Office skills, particularly Excel
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What is on offer

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- $80,000 to $90,000 base plus super + bonus
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- Fully maintained company vehicle
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- Prospect to represent a respected premium European brand
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- Supportive national sales team
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- Ongoing product and sales training
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- Annual sales awards and reward programs
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📌 Sales Representative, Professional Power Tools - Dealer Channel (Victoria)
🏢 Sales Placements Australia
📍 Victoria