Job Description

Digital and Content - Social Media Executive (MCC)

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Victorian Racing Club VRC – Flemington VIC

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Social Media Executive MCC
n Reporting to: Social Media Manager
n Purpose

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This position is responsible for the day-to-day execution of VRC's social media presence across key platforms including Instagram, Facebook, LinkedIn, TikTok and X (formerly Twitter).

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The role focuses on scheduling, publishing, community management, trend awareness, and content capture to grow audiences, engagement, and brand relevance for VRC and the Melbourne Cup Carnival.

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This role blends content production, platform execution, community management, and performance analysis within a wider content team. As a Social Media Executive, you are the hands-on operator who turns strategy into measurable daily output.

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Stakeholders

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Internal: Executive team, department heads, managers, Board of Directors, and the broader VRC team.

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External: VRC members, customers, clients, suppliers, vendors, regulators, and relevant industry networks and associations.

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Focus

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Content Creation & Publishing

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- Plan, schedule, and publish social media content across multiple platforms daily.
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- Create and coordinate targeted content including copy, images, short-form video, reels, stories, and basic graphic assets.
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- Capture high-quality content at VRC race days, events, and behind-the-scenes moments, including editing for social output.
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Community Management & Brand Voice

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- Monitor comments, messages, and mentions across all channels, engaging with audiences in a timely and on-brand manner.
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- Ensure a consistent and authentic brand voice across all social media channels.
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- Encourage and monitor community engagement to build loyal, active audiences.
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Performance & Insights

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- Track social performance including reach, engagement, clicks, follower growth, and sentiment through platform analytics and prescribed reporting tools.
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- Report on performance metrics to measure the impact of social content and programs, providing actionable insights.
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- Identify platform trends, content opportunities, and competitor activity to continuously improve results.
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Campaigns & Cross-functional Collaboration

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- Support campaign execution alongside the wider marketing, content, design, and paid media teams.
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- Coordinate social media competitions and/or promotions in collaboration with the Social Media Manager.
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- Contribute to large-scale social-media-reliant projects including Fashions on the Field, Melbourne Cup Tour, and other major VRC initiatives.
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Success Measures (KPIs)

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- Audience reach across priority channels (Facebook, Instagram, TikTok, X, LinkedIn).
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- Engagement rate and content interaction benchmarks met or exceeded.
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- Community response times.
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- Contribution to campaign reach,



brand visibility, and key event coverage.
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- Quality and timeliness of content calendar delivery.
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Core Capabilities

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- Robust understanding of major social platforms (Facebook, Instagram, TikTok, X, LinkedIn) and how content should be adapted for each.
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- Strong copywriting and visual storytelling capability.
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- Video editing skills including capture, and some post-production for social purpose.
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- Some experience with scheduling, listening, and reporting tools.
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- Solid user of creative tools including Adobe Creative Suite (Photoshop, Premiere, etc.) and Canva.
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- Robust understanding across analytics and reporting capability across platform-native tools and third-party dashboards.
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- Ability to work quickly, stay organised, and manage multiple priorities through major race weeks and peak event periods.
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- Awareness of trends, audience behaviour, and evolving platform algorithms to drive engagement.
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- Excellent communication and interpersonal skills with the ability to collaborate across teams.
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Values

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Think VRC: We deliver with one purpose and plan. We're one VRC team.

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Create Joy: We design every experience, for our members, customers and each other, to create joy.

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Be Gutsy: We are grounded in our heritage; we're brave and curious in our pursuit of a bigger future.

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F-Learn: We fail but learn, treating setbacks as opportunities for growth.

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Care Deeply: We genuinely care about each other: our people, our members, our customers and our community.

📌 Digital and Content - Social Media Executive (MCC) (Victoria)
🏢 Victorian Racing Club VRC
📍 Victoria