At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally—but in Melbourne, Sydney and Darwin, we’re a tight‑knit team of 1,300+ teammates (with over half in Tech & Data Science). Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

As a Performance Analyst, you’ll play a key role in understanding and improving the commercial performance of our highest value customer cohorts. Reporting to the Head of Commercial Value, you’ll turn complex data into meaningful insights that drive better customer experiences, stronger business outcomes, and more effective service delivery. Working across teams, you’ll lead performance reporting, customer analysis, and portfolio optimisation, while helping stakeholders make informed, data-driven decisions.

Responsibilities Include

- Analyse commercial and customer performance data to identify trends, opportunities, and actionable insights that improve business outcomes.
- Develop and maintain dashboards, reports, and performance updates that track key metrics and support decision making.
- Lead customer profiling, segmentation, portfolio reviews, and allocation processes to maximise high value customer performance.




- Partner with cross-functional teams to improve customer insights, operational efficiency, and Salesforce reporting capabilities.
- Present findings and recommendations to leaders through regular business reviews, executive updates, and stakeholder presentations.

About You

You’re naturally curious and thrive on solving problems through data and insight. You enjoy digging into complex questions, identifying patterns, and translating information into clear recommendations that influence decision making. A robust communicator, you can tailor your message to different audiences and build trusted relationships across multiple stakeholder groups. You bring a collaborative mindset, high attention to detail, and a continuous improvement approach that helps teams achieve better outcomes.

What You Will Bring

- Experience in an analytical, commercial analytics, or performance-focused role with a strong ability to interpret data and deliver actionable insights.
- Advanced skills in Excel and Power BI, with experience building reports, dashboards, and KPI tracking frameworks.
- Strong analytical thinking, commercial acumen, and the ability to structure and solve complex business problems.
- Experience analysing customer segments, behaviours, and performance to support commercial and customer experience outcomes.
- Relevant tertiary qualifications in business, finance, mathematics, computer science, or a related discipline, with working knowledge of SQL highly regarded.

We review applications within the first two weeks,

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.

We’rean inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

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📌 Performance Analyst (Melbourne)
🏢 Sportsbet
📍 Melbourne