Exhibitions & Events Australia – Hawthorn VIC

EEA creates some of Australia's most loved consumer events, connecting passionate communities with brands, products, ideas and experiences. We're looking for an experienced Lifecycle & Email Marketing Specialist, with a strong understanding of Salesforce Marketing Cloud, to improve engagement across our B2C and B2B audiences. You'll use Salesforce CRM, Marketing Cloud and Data 360 to facilitate automations, segmentation, and personalisation, to deliver targeted communications throughout the customer journey, ensuring all email and SMS marketing activity follows best practice for deliverability, consent and compliance.

Key responsibilities

Build, test and optimise customer lifecycle journeys across visitor and exhibitor audiences through Salesforce

Own lifecycle email and build scalable automation across email, SMS, and other owned channels

Develop audience segmentations and personalisation, supporting the wider marketing team on customer insights for campaign planning

Develop strategies and programs to drive retention and long-term audience value

Reporting and analytics on customer behavior and campaign performance

About you

3–5+ years' experience in CRM, email, lifecycle or marketing automation roles





Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud and Data Cloud (Data 360)

Experience building and optimising automated customer journeys

Strong knowledge of segmentation, personalisation and first-party data

Experience with both campaign-based email and automated lifecycle communications

A strong understanding of email deliverability, consent and compliance

Strong analytical skills and the ability to turn data into action

Confidence working across multiple stakeholders, including marketing, sales, events and IT teams

About us

EEA creates some of Australia's most loved consumer events, connecting passionate communities with brands, products, ideas and experiences.

Benefits

- 3 days in the office and 2 days work from home
- Opportunity to work a 9 day fortnight with a RDO Monday off, or option to be part time basis only
- Participation in a company wellbeing program, which includes quarterly massages, birthday celebrations, weekly drinks, $500 rebate on a wellbeing related purchase, a day of leave for volunteering and more

If you're an experienced CRM and lifecycle marketer who enjoys getting hands-on, understands the Salesforce ecosystem and wants the opportunity to help build a more sophisticated lifecycle marketing capability, we would love to hear from you.

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📌 Lifecycle & Email Marketing Specialist (Melbourne)
🏢 Exhibitions & Events Australia
📍 Melbourne