Job Description

General Manager of Digital & Customer Experience

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We are seeking an experienced and commercially minded General Manager, Digital & Customer Experience, who will be responsible for shaping how customers engage with our brand across both digital and physical channels. You will drive digital innovation, customer-centric transformation, and data-led decision-making to improve engagement, conversion, retention, and overall customer satisfaction.

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Working closely with executive stakeholders and cross-functional teams, you will play a pivotal role in delivering exceptional customer experiences while ensuring digital investments create measurable commercial value.

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About Kia Australia

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Kia is one of the world's fastest-growing automotive brands, recognised globally for bold design, innovation and award-winning vehicles such as the EV6, Sportage and Sorento. At Kia Australia, we're not just building cars — we're leading the future of mobility through cutting-edge technology, electrification and a robust commitment to sustainability.

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With the continued growth of the Kia brand across Australia, there has never been a more exciting time to join our team. We foster a progressive, inclusive culture where people are empowered to grow, make an impact and help shape what's next.

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About the Role

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As the GM, Digital & Customer Experience, you will:

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Develop and execute the digital and customer experience strategy aligned to business objectives.

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Lead digital channels including website, mobile, eCommerce, apps, customer portals, CRM, and digital marketing platforms.

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Design and optimise end-to-end customer journeys across key touchpoints.

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Use customer insights, data, and analytics to improve customer experience and business performance.

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Drive digital innovation and transformation initiatives to enhance customer engagement and operational efficiency.

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Partner with technology, marketing, product, and operations teams to deliver seamless customer experiences.

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Oversee customer experience measurement and digital performance metrics.

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Manage digital experience platforms, vendors, and agency relationships.

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Lead and develop high-performing digital and customer experience teams.

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Ensure digital investments deliver commercial value, customer outcomes, and business growth.

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Lead a digital performance marketing framework that tracks and optimises investment.

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About You

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To be successful in this role, you will bring:

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Significant leadership experience in Digital, Customer Experience, eCommerce, Digital Transformation, or a related discipline.

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A proven track record of developing and delivering successful digital and customer experience strategies.

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Strong expertise in customer journey mapping, UX/CX principles, digital platforms, and analytics.

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Experience leveraging Salesforce CRM to drive customer engagement, marketing effectiveness, sales pipeline visibility, and data-driven decision-making.

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Demonstrated success leading large-scale transformation programs and cross-functional teams.

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Strong commercial acumen with the ability to balance customer outcomes and business performance.

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Excellent stakeholder management, influencing, and communication skills.

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A Bachelor's degree in Marketing, Digital, or a related field.

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What You'll Bring

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Champion customer needs and experience

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Strategic and innovative thinking

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Strong leadership and people development skills

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Ability to influence and collaborate across all levels of the organisation

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Passion for digital innovation and continuous improvement

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Why Join Us?

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This is a unique opportunity to shape the future of our digital and customer experience capabilities.



You will have the opportunity to lead transformational initiatives and make a significant impact on business growth and customer outcomes.

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If you are a forward-thinking digital and customer experience leader with a passion for innovation and customer excellence, we would love to hear from you.

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Hirer responsiveness Salary match Number of applicants

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Your application will include the following questions:

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- Which of the following statements best describes your right to work in Australia?
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- What's your expected annual base salary?
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- How many years' experience do you have as a general manager?
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- How much notice are you required to give your current employer?
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- Do you have Customer Journey Mapping experience?
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- How many years experience in Digital Innovation do you have?
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but actually we started making bicycles back in 1944.

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For over 75 years, we have been putting people on the move.

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We have proudly delivered solutions that help people move

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from one location to another,

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connecting them with each other,

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and bridging physical and emotional distances between them.

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As you can see,

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movement has always been at the heart of our brand,

n

and moving people at the core of our business,

n

and it will remain like this in the future,

n

regardless of all the changes taking place in our industry.

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Source: This is an extract from the company's own website.

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Kia has a long history of making cars,

n

but actually we started making bicycles back in 1944.

n

For over 75 years, we have been putting people on the move.

n

We have proudly delivered solutions that help people move

n

from one location to another,

n

connecting them with each other,

n

and bridging physical and emotional distances between them.

n

As you can see,

n

movement has always been at the heart of our brand,

n

and moving people at the core of our business,

n

and it will remain like this in the future,

n

regardless of all the changes taking place in our industry.

n

Source: This is an extract from the company's own website.

📌 General Manager of Digital & Customer Experience (New South Wales)
🏢 KIA Australia
📍 New South Wales