The Social Media & Graphic Designer will develop creative content, manage Makmur's digital presence and support marketing campaigns across social media, graphic design, photography, videography and product launches. The role requires strong creative execution with a clear focus on brand awareness, consumer engagement, product trial and sales.

Key responsibilities

Develop and manage social media strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube

Plan monthly and quarterly content calendars aligned with launches, promotions and priorities

Create, schedule and publish posts, stories, reels, short-form video and supporting copy

Monitor engagement, trends and performance; provide monthly reporting and recommendations

Create skilled visual assets across digital, retail and corporate channels, including social media, advertising, launches, website banners, EDMs, brochures, catalogues, packaging mock-ups, POS, trade marketing, retailer presentations, sales decks, events and corporate communications

Plan and produce product, lifestyle and food photography for social media, advertising and retailer presentations

Film and edit short-form video for TikTok, Instagram Reels and other digital channels

Support campaigns for new and existing products, including launch concepts and campaign creative

Identify suitable influencers, chefs,



creators and brand ambassadors and support outreach and campaign coordination

Maintain consistent brand identity across channels and help develop brand guidelines, new brands, sub-brands and product ranges

About you

Degree or Diploma in Graphic Design, Marketing, Communications, Multimedia Design or related discipline

Minimum 2 years' experience in graphic design, social media, content creation or a similar marketing role

Strong portfolio across digital and graphic design

Strong skills in Adobe Photoshop, Illustrator, InDesign, Canva, Premiere Pro and/or CapCut, and PowerPoint

Strong photography, videography, copywriting and written communication skills

Strong understanding of Instagram, TikTok, Facebook, LinkedIn and YouTube

Excellent attention to detail, organisation and time management

Ability to manage multiple projects and deadlines

Creative and proactive — brings new ideas and identifies opportunities

Commercially minded — understands that creative work should support business and sales objectives

About us

Makmur is an Australian family-owned food manufacturer with more than 40 years of experience producing Asian food products for the Australian market. The business operates across food manufacturing, product innovation, retail brands and private label, supplying major retail and foodservice customers.

#J-18808-Ljbffr

📌 Creative Marketing Executive (Melbourne)
🏢 Makmur Enterprises
📍 Melbourne