Job Description

Operari is a start up travel and related accessories brand focusing on premium quality products for the fashion conscious aspirational traveller. We design travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint.

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Key responsibilities

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- Manage organic social channels across Instagram, TikTok, Facebook and emerging platforms
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- Schedule and publish organic social content
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- Manage the day to day operations of our Shopify website
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- Build and update social assets from templates
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- Identify core audience and target advertising to the correct channels
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- Create digital assets from briefs including paid media creative, web banners, landing pages and product imagery
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- Provide copywriting support across social, web and editorial content
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- Community management, including responding to comments and direct messages
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- Support community engagement initiatives and coordinate creator and UGC partnerships
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- Report monthly on KPIs and optimise performance based on data insights
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About you

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- Experience managing social media for an e-commerce retail brand, with experience in travel, fashion or lifestyle products a bonus
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- Ability to manage EDM marketing through Klaviyo
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- Experience in Claude integration
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- Social media enthusiast who lives and breathes content,



formats and trends
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- Strong visual eye and understanding of how to create content that feels considered, engaging and true to a brand
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- Confident createing content for social, including lo-fi videos, behind-the-scenes moments, Reels and trend-led content
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- Solid copywriting skills and ability to adapt tone across social, web and editorial content
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- Highly organised and able to manage daily content schedules, deadlines and multiple projects
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- Self-starter who enjoys taking ownership of a channel from scheduling through to publishing
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- Positive people person with great energy and confidence building relationships with creators, collaborators and the wider team
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Benefits

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- Hybrid role - initially 3 days 20 hours per week with flexible hours (2 days work from home, 1 day in office Carlton Nth)
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- Versatile working environment
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- Friendly, collaborative and supportive team environment
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- Take ownership of the day-to-day management of our online store and contribute directly to retail growth
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About us

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Beginning in Melbourne, Operari designs travel companions inspired by the traces we leave — and the marks places leave on us in return. We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint: people whose world is shaped by where they've been, and who, in turn, shape the places they live.

📌 Social Media / E commerce content co ordinator (Victoria)
🏢 Operari
📍 Victoria