About the role

We are looking for a creative, commercially focused, and results-driven social media marketing manager to manage and grow our digital presence across multiple businesses and brands. This is not simply a content-posting role. We are looking for someone who understands how to turn social media into a genuine brand-building, audience-growth and lead-generation channel. The successful candidate will take ownership of social media strategy, content planning, campaign execution, paid advertising, community engagement and performance reporting.

Key responsibilities
Develop and execute social media strategies aligned with business objectives
Manage platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube
Create monthly and quarterly content and campaign calendars
Maintain consistent brand positioning, messaging and visual standards
Develop engaging content including posts, reels, short-form videos, stories, carousels and promotional campaigns
Write compelling captions, advertising copy and calls-to-action
Work with photographers, videographers,



designers and internal teams to produce high-quality content
Develop social media campaigns designed to generate qualified leads and enquiries
Plan, launch and optimise paid campaigns across platforms such as Meta Ads and LinkedIn Ads
Monitor comments, messages, reviews and audience engagement and respond professionally and promptly to online enquiries

About you
Proven experience in social media marketing, digital marketing or a similar role
Robust understanding of Facebook, Instagram, LinkedIn, TikTok and YouTube
Experience managing paid social advertising campaigns
Strong copywriting and storytelling skills
Understanding of lead-generation funnels and digital customer journeys
Experience with content creation and short-form video
Solid knowledge of analytics and campaign reporting
Ability to manage multiple brands, campaigns and priorities simultaneously
Excellent communication, organisation and project-management skills
Commercial mindset with a solid focus on measurable results

📌 Social Media Marketing Manager Melbourne
🏢 Active Transition Training
📍 Melbourne