Local Area Marketing Specialist New South Wales (Australia)

Local Area Marketing Specialist New South Wales (Australia)

21 Sep
|
Ray White
|
Australia

21 Sep

Ray White

Australia

Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.

Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.

ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane.
ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.

KPIs-
Platformadoption&enablement;:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.




Leads:growthinthenumberofbrokerbusinessself-generatedleads.
LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
AI-firstmindset:Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
Coaching&education;:Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
Qualifications:Marketingdegreeorequivalent
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📌 Local Area Marketing Specialist New South Wales (Australia)
🏢 Ray White
📍 Australia

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