Job Description
About The Role
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Wonderful is looking for a hands‐on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.
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About The Role
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Wonderful is looking for a hands‐on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.
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What You'll Do
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Lead APAC Marketing
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Own the APAC marketing strategy, priorities, budget and performance.
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Lead and develop a team of seven regional marketers across key APAC markets.
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Build a high‐performing team with clear goals, accountability and strong execution.
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Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
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Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant.
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Build the Regional Demand Generation Engine
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Develop scalable, repeatable programmes that drive Must‐Win account engagement, new contacts, pipeline creation and acceleration.
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Balance locally owned programmes with larger APAC and global initiatives.
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Measure activity against commercial outcomes, not simply event or lead volume.
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Turn successful regional initiatives into repeatable playbooks that can scale across markets.
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Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region.
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Events & Executive Engagement
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Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations.
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Ensure programmes are designed around priority accounts, personas and measurable business outcomes.
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Develop high‐value executive engagement programmes across APAC.
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Partner with Global Field Marketing on major Tier 1 events and sponsorships.
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Integrated Regional Marketing
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Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans.
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Build solid relationships with hyperscalers and strategic partners to amplify regional activity.
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Adapt global messaging and campaigns for local markets, cultures and audiences.
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Champion a local‐by‐design approach while maintaining a consistent Wonderful brand.
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Who You Are
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An experienced APAC Marketing leader with a strong B2B enterprise technology background.
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Proven experience leading distributed Marketing teams across multiple APAC markets.
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Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia.
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Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration.
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A strong business partner who can work in lockstep with Sales/GTM leadership.
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Experienced in executive engagement, strategic events and
partner/hyperscaler
marketing.
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A builder who remains hands‐on, comfortable setting the strategy and then rolling up your sleeves to make it happen.
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Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales.
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A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones.
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Candidate Privacy Notice

📌 Apac Marketing Lead (New South Wales)
🏢 Wonderful
📍 New South Wales