About Moffat
The Moffat Group designs, develops, manufactures and markets a comprehensive range of high-quality products for the foodservice and baking industries.
With head office in Melbourne and sales and service operations across Australia, New Zealand, the UK and the US, Moffat has built its reputation on being close to its customers and delivering quality products backed by outstanding after-sales service.
With approximately 400 employees and more than 80 years of Australian operations, Moffat combines its own manufactured equipment with some of the world's most respected brands in the baking industry.
The Opportunity
This is a genuine sales and business development role with responsibility for growing Moffat's Bakery equipment business across NSW.
You'll be out in the market identifying opportunities, opening new doors, developing existing customers and working with national chains, distributors, retailers and wholesale bakery businesses.
You'll spend your time meeting customers, understanding their operations, identifying opportunities and presenting solutions that genuinely add value to their business.
The role is primarily on the road, covering the Sydney metropolitan area as well as regional NSW, with travel required to support customers and develop recent opportunities.
What you'll be doing
Drive sales and achieve agreed targets and budgets
Proactively generate new business across bakery and foodservice
Build and manage a strong sales pipeline through prospecting and networking
Develop relationships with bakery groups, retailers, wholesalers and national accounts
Identify opportunities and convert leads into profitable sales
Present and demonstrate Moffat bakery equipment and solutions




Understand customer needs and recommend the right equipment
Build long-term relationships with key customers
Provide product demonstrations, training and practical technical advice
Stay across market trends, customer needs and competitor activity
Maintain accurate CRM and pipeline records
Work closely with Moffat's sales, product and service teams to maximise opportunities
About You
We're looking for someone who is commercially driven, confident and hungry to succeed.
You will ideally have:
Qualified baker with hands‐on commercial bakery experience
Solid understanding of bakery operations, equipment and customer needs
B2B sales, territory management or business development experience highly regarded
Proven ability to build relationships, influence and negotiate with customers
Confident presenting, demonstrating and selling products
Proactive approach to generating new business and identifying sales opportunities
Strong follow‐up, persistence and commercial drive
Excellent communication, presentation and negotiation skills
Solid commercial awareness and understanding of bakery market trends
Self‐motivated, professional and customer‐focused, with the ability to work autonomously and as part of a team
Why Join Moffat?
You'll have the opportunity to represent an established and respected name in the commercial bakery industry, with the support of an experienced sales and product team behind you.
This is a role where you can genuinely build a territory, grow a customer base and directly influence your earning potential through sales performance.
If you're a baker ready to take the next step into sales — or an experienced sales professional with solid bakery industry knowledge — we'd love to hear from you.
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📌 Sales Representative – Bakery Equipment (New South Wales)
🏢 Moffat
📍 New South Wales