Job Description
Newly created Head of Marketing chance. Focus on growing the boutique investment management firm's digital presence.
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17th September, ****
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About the firm
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My client, a leading boutique asset management firm, is seeking a commercially minded Head of Marketing to drive brand strategy, digital growth, and investor engagement across institutional, wholesale, and retail client channels.
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My client is known for an active, high conviction investment approach across Australian equities, global natural resources, credit, and alternative strategies.
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The Opportunity
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Reporting directly to executive leadership, you will own the end-to-end marketing strategy and go to market execution. You will play a crucial role in deepening investor engagement and accelerating AUM growth by leading brand positioning, CRM architecture, digital channels, events, and strategic industry partnership.
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Key Responsibilities
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Marketing Strategy & Brand Leadership: Develop and execute a comprehensive marketing plan aligned with distribution targets across retail, wholesale, and institutional segments. Translate complex market insights into high impact fund campaigns, product launch collateral, and thought leadership.
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Digital Ecosystem & Content Strategy: Oversee digital channels including website, SEO, paid media, and LinkedIn, and drive content production such as fund updates, white papers,



and webcasts. Monitor analytics to continuously optimise conversion funnels.
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CRM, Automation & Lead Generation: Own the marketing automation and CRM infrastructure like Salesforce or HubSpot. Implement lead scoring models and automated nurture workflows to deliver qualified leads directly to the distribution team.
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Events & Communications: Oversee the end to end delivery of institutional roadshows, client briefings, webinars, and annual investor updates. Manage production schedules for monthly and quarterly reporting.
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Strategic Partnerships: Leverage and measure relationships with dealer groups, financial media, and research rating agencies.
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Candidate Profile
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Experience: 8+ years marketing experience within funds management.
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Domain Knowledge: Deep understanding of the Australian funds management ecosystem, ASIC regulatory frameworks like RG 234 guidelines, and distribution networks across institutional, wholesale, and retail adviser client channels.
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Technical Stack: Proficiency across modern CRM systems like Salesforce or HubSpot, marketing automation suites, and CMS tools.
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Stakeholder Management: Exceptional capability in working alongside senior portfolio managers, executive leadership, and compliance teams to translate technical strategies into compelling narratives.
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📌 Head Of Marketing (New South Wales)
🏢 RIVA Recruitment - Australia
📍 New South Wales