MedicFirst Saltwater Coast – Point Cook VIC
Onsite / physical presence required to capture content, please include how long your commute to 15 Kenswick St Point Cook is in your application
About Us
MedicFirst and Alkassab Dental Surgery are established, locally owned healthcare businesses based in Point Cook, Melbourne.
Alkassab Dental Surgery has been caring for patients since ****
and has grown into a busy multi-chair dental practice with a team of dentists, dental assistants and support staff providing a broad range of general, preventative, restorative and cosmetic dental services.
MedicFirst
is a large multidisciplinary medical centre providing GP, nursing and allied health services to the rapidly growing Wyndham community. The clinic operates seven days a week and provides a broad range of services including general practice, preventative health, chronic disease management, skin checks, mental health, vaccinations, iron infusions and minor procedures.
Together, the businesses are supported by a large team of doctors, dentists, nurses, allied health practitioners and administrative staff, and care for tens of thousands of patients each year.
We continue to invest in our people, services, technology and facilities, and are now looking for someone who can take genuine ownership of how our businesses are presented and marketed.
You will work closely with management, doctors, dentists and the broader clinic teams to help grow key services, build practitioner profiles, generate new patient enquiries and bookings, develop our digital presence and strengthen our relationships with the local community.
The Role
The Marketing Manager will take ownership across four key pillars.
1. Dental Growth & Content
Create content around key dental services and treatments
Develop dentist profiles, practitioner videos and educational content
Maintain the dental before-and-after gallery across the website, clinic iPads and display screens




Coordinate photography and video content with practitioners
Support treatment campaigns and new dentist launches
Promote new services, technology and priority treatment areas
Help build awareness and patient books for individual dentists
2. GP Growth & Content
Create content around MedicFirst services and priority health areas
Develop ongoing "Get to Know Your GP" content
Produce GP profiles, videos, service explainers and patient education content
Support recent GP launches and help build practitioner awareness
Promote new and underutilised services
Support practitioners with available appointment capacity
Keep GP profiles and service information current across digital channels
3. Brand, People, Community & Partnerships
Manage social media content across MedicFirst and Alkassab Dental
Promote staff birthdays, achievements, new starters and clinic milestones
Build and maintain relationships with local businesses, schools, childcare centres, sporting clubs and community groups
Maintain relationships with healthcare organisations, allied health providers, pharmacies and other local partners
Manage sponsorship relationships and community engagement activities
Identify opportunities for school visits, health education, community events and joint initiatives
Promote awards, partnerships, new equipment, new services and business achievements
Support recruitment and employer-branding activity
4. Digital, Promotions, Paid Media & Performance
Manage or coordinate Google Ads and paid social campaigns
Generate and track online leads, enquiries and new patient bookings
Manage website updates,



SEO and local search visibility
Maintain Google Business Profiles
Support reviews and reputation management
Plan and run promotions across both businesses
Coordinate recall and reactivation campaigns
Keep TV, display screen and in-clinic marketing content current
Maintain digital marketing assets and content calendars
Coordinate external agencies, photographers, videographers and other marketing suppliers where required
Monitor campaign performance, cost per lead, bookings and marketing outcomes
Work with reception and Practice Managers to understand whether leads are converting into actual patients
What We're Looking For
Experience in marketing, digital marketing or a similar role
Strong content creation and social media skills
Experience with Google Ads, Meta Ads or other digital campaigns
Confidence managing websites and digital content
Understanding of SEO and local search would be highly regarded
Strong written communication skills
Comfortable working directly with doctors, dentists and staff to create content
Strong organisation and the ability to manage multiple campaigns at once
Commercial mindset, with an interest in leads, conversions and business growth
Confidence building relationships with community organisations and local businesses
Comfortable taking ownership and bringing forward new ideas
Healthcare, dental or medical marketing experience would be highly regarded, but is not essential.
The Opportunity
This is a hands-on marketing role with significant ownership across two established healthcare brands.
You will have the opportunity to work closely with clinic leadership, shape campaigns from the ground up, build relationships across the local community and directly influence patient growth.
For the right person, this is an opportunity to take ownership of a broad marketing function rather than being confined to one narrow area of marketing.
#J-*****-Ljbffr

📌 Marketing Manager - Healthcare (Melbourne)
🏢 MedicFirst Saltwater Coast
📍 Melbourne