Count Group is building the marketing function that matches its ambition - and we're looking for a Marketing Manager to own the campaigns that get us there.
This is a hands-on role with real scope. You'll shape integrated campaigns across multiple brands, set the standard for how we sound, and take campaigns from a blank brief to measurable business results. If you like owning the whole arc - strategy, delivery, and the numbers that follow this is a excellent role for you.
What you'll do
Build and run integrated campaigns across comms, digital, email, paid and events - multiple brands, one clear story
Own the messaging: campaign concepts, announcements and executive-facing comms that actually land
Work with stakeholders and marketing team to develop and edit the material that carries the strategy - campaign concepts, key messages, announcements and executive-facing communications
Set the editorial direction for Count Group's social media and newsletter programs, and own their engagement performance
Direct delivery through the marketing team, specialists and agency partners - briefing the work and clearing the blockers
Monitor campaigns in flight and optimise them - messaging, audience, timing, channel weighting and follow-up
Analyse campaign performance and audience insights to optimise results, improve customer engagement and inform future marketing activity
Work closely with Events to deliver on-brand marketing presence at key industry conferences and events - positioning, activation plan, booth experience, branding and collateral
Define the campaign wrap-around for each event: pre-event promotion, on-the-day engagement and post-event follow-up
Own the measurement framework, report monthly, and turn the data into the next campaign decision
Interrogate campaign performance data and translate it into decisions on messaging,



targeting and channel mix
What you'll bring
4+ years in campaign management, marketing comms or marketing management, owning campaigns end to end
Sharp marketing writing and editing - you hold the standard for brand voice
Fluency in HubSpot (or equivalent) and confidence interrogating campaign reporting
A commercial, data-led instinct and the project management discipline to keep everything moving
The credibility to get things done across a matrixed organisation
Strong project manager - you hit deadlines, manage competing priorities and keep campaigns moving through other people
What success looks like
Integrated campaign strategy and calendar running - campaigns delivered on time and on brief
Brand voice and messaging are consistent across touchpoints, with a campaign brief and approval process adopted across the business
High-impact campaigns consistently delivered, achieving target audience engagement and measurable business outcomes
Newsletter cadence regular and measurably improving in engagement
HubSpot campaigns live and tracked - open rates, click rates and conversion reported monthly
Campaign performance dashboards shared with leadership each quarter
Why Count
You'll join a marketing team with genuine ownership of its work, in a business investing seriously in its brands. The role reports to the Marketing Lead and sits close to the decisions.
At Count, we are committed to fostering your professional development. You'll have the opportunity to work alongside industry leaders and expand your skills and expertise.
Birthday leave, Corporate Volunteering Days and Fundraising matching, reimbursement for financial planning, and more!
The ability to make a difference - Through the Count Charitable Foundation, our network contributes over $1.2 million annually to support people and communities in need.
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📌 Marketing Manager (New South Wales)
🏢 Count Group
📍 New South Wales