Moffat is looking for an ambitious, commercially driven Sales professional to join our Rancilio Coffee team and take ownership of sales growth across Victoria, South Australia and Tasmania.
This is a genuine sales opportunity for someone who loves winning new business, building relationships, identifying opportunities and closing deals.
Representing the premium Rancilio coffee equipment brand, you'll work across distributors, coffee businesses, hospitality groups, specifiers and end-user customers to create demand, develop opportunities and grow revenue.
If you're a natural relationship builder who is equally comfortable opening doors, presenting solutions and closing the sale, this could be your next move.
Reporting to the Sales and Product Manager – ANZ Coffee Equipment and Products, you'll be responsible for driving sales performance across your territory.
This is a hands-on, commercially focused role where you'll be expected to actively identify opportunities, develop new business and convert prospects into customers.
You will:
Drive sales growth across VIC, SA and TAS and consistently achieve sales targets
Identify and pursue new business opportunities across the coffee, hospitality and foodservice sectors
Build a strong pipeline through prospecting, networking, referrals, distributor relationships and market activity
Develop and convert leads from initial opportunity through to negotiation and close
Grow sales through existing distribution partners while actively seeking new channels and customers
Build strong relationships with key decision-makers, including business owners, operators, procurement teams, distributors and specifiers
Conduct compelling product demonstrations, presentations and customer meetings
Understand customer needs and sell the right Rancilio solution to meet their commercial requirements




Work closely with distributors and internal teams to maximise sales opportunities
Identify market trends, competitor activity and emerging opportunities to stay ahead of the market
Maintain a healthy sales pipeline and accurate CRM activity and forecasting
Represent the Rancilio brand professionally at customer meetings, industry events and demonstrations
You'll ideally have:
Proven success in B2B sales, business development or territory sales
A demonstrated track record of hitting and exceeding sales targets
Experience selling into coffee, hospitality, foodservice, commercial equipment or a related industry
A natural ability to prospect, build relationships and win current business
Solid negotiation, influencing and closing skills
Commercial confidence and the ability to identify the opportunity behind the conversation
Excellent presentation and communication skills
The confidence to conduct product demonstrations and customer presentations
A highly organised, self-motivated and results-driven approach
The ability to work autonomously while collaborating effectively with a broader sales and product team
A genuine passion for coffee, sales and premium equipment
Most importantly, you'll be energised by sales — you enjoy getting in front of customers, creating opportunities and seeing a deal through to the finish line.
Why Join Moffat & Rancilio?
This is an chance to represent one of the world's leading coffee equipment brands and play a key role in growing its presence across the Australian market.
You'll have the backing of an established organisation, experienced product specialists and a recognised global brand — while having the freedom and responsibility to build your territory and make your mark.
If you're ready to take ownership of a territory, build a solid pipeline and sell a premium coffee brand, we want to hear from you.
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📌 Sales – Coffee Machinery (Rancilio) (Victoria)
🏢 Moffat
📍 Victoria