About Elite Eleven
At Elite Eleven, our purpose is to enable every person to feel confident, comfortable, and connected in every version of themselves. We design premium-quality essentials for everyday wear — combining minimalist style, ultimate comfort, and uncompromising affordability. We exist to create elevated essentials for everyday movement and lifestyle, bringing people together through authenticity, comfort, and community. Our vision is to become a global, community-led lifestyle and active brand — the "everything brand" for every body, every day, and every version of you.
About The Role
We're looking for a Social Media Specialist to join the Elite Eleven Marketing Team and lead the day-to-day direction and execution of our social media channels.
This role is for someone who lives and breathes social, someone who understands what makes people stop scrolling, knows what's trending before everyone else does, and can turn ideas into engaging, social-first content.
You'll take ownership of Elite Eleven's social presence while helping lead and guide the wider social media team. Working closely with the Marketing and Creative teams, you'll bring the Elite Eleven brand to life every day through content, community and culture.
Key Responsibilities
Lead the day-to-day management and execution of Elite Eleven's social media channels
Help lead, support and guide the social media team, ensuring priorities, responsibilities and deliverables are clear
Oversee and guide the planning, scheduling and publishing of content across Instagram, TikTok, Facebook and emerging platforms




Own and maintain the social content calendar in line with campaigns, launches, events and key brand moments
Concept and ideate engaging, social-first content that feels relevant to our audience and strengthens the Elite Eleven brand
Brief and coordinate content with internal creative, videography and design teams
Attend shoots, events, activations and store moments to lead and capture real-time social content
Write and oversee engaging, on-brand social copy and captions
Oversee community engagement across comments, DMs and conversations, ensuring the brand maintains a solid and consistent tone of voice
Identify trends, sounds, formats, creators and cultural moments the brand can authentically tap into
Monitor social performance and provide regular reporting, insights and recommendations
Use performance data to understand what's working and continually evolve the social and content approach
Identify opportunities to grow engagement, reach and brand relevance across social platforms
Ensure social content is delivered accurately, on time and aligned with the wider Elite Eleven marketing calendar
Work closely with the Marketing Manager to translate broader brand and campaign priorities into an effective social media plan




Support the development of more junior team members through guidance, feedback and knowledge sharing
About You
2+ years of experience in social media, content or a similar role
Strong understanding of Instagram, TikTok and the wider social landscape
Experience taking ownership of social channels, content calendars and day-to-day social execution
Confident leading, supporting and providing direction to other team members
Naturally creative with a strong eye for content, storytelling and brand
Confident both behind and in front of the camera, and not afraid to jump into content when the moment calls for it
Highly organised and comfortable managing multiple priorities and team deliverables at once
Proactive, you're someone who brings ideas and solutions to the table rather than waiting for a brief
Comfortable working in a fast-paced environment where priorities can move quickly
Up to date with social trends, creators, platforms and internet culture
Strong communication, collaboration and feedback skills
Able to balance creative thinking with performance insights and commercial objectives
Experience within fashion, activewear, lifestyle or retail is highly regarded
Why Elite Eleven
Enjoy a challenging and rewarding environment where you can learn new skills and develop expertise in your role
Be a valued member of a fast-growing company
Opportunities for career growth and progression within the business
Company-funded parental leave
Access to wellness initiatives
#J-*****-Ljbffr

📌 Social Media Specialist (Melbourne)
🏢 Elite Eleven
📍 Melbourne