Help more people access life-changing fertility care through data-driven marketing and growth initiatives. At Virtus Health, our purpose is simple: helping people create healthy families.
Through our brands IVF Australia, Queensland Fertility Group, Melbourne IVF and TasIVF, we support thousands of individuals and couples on one of life's most important journeys. Behind every patient interaction is a team of passionate professionals committed to delivering exceptional care, innovation and support.
We are seeking a commercially minded
Marketing Campaign Manager
to lead growth-focused marketing campaigns across IVF Australia and Queensland Fertility Group.
This is an exciting opportunity for an experienced marketing qualified who enjoys building relationships, influencing stakeholders, delivering campaigns and using data to drive measurable business outcomes.
Why Join Virtus?
Make a genuine impact by helping more people access fertility care
Lead high-profile growth and marketing initiatives across IVF Australia & Queensland Fertility Group
Partner directly with fertility specialists, senior leaders and business stakeholders
Own end-to-end campaign strategy, execution and performance reporting
Work in a collaborative, fast-paced and commercially focused environment
Be part of an organisation committed to innovation, care and excellence
Professional development and career growth opportunities
About the Role
You will be responsible for managing end-to-end marketing campaigns and growth initiatives that support patient acquisition and doctor growth and a senior member of the Marketing & Patient Experience team.



Acting as the central point of coordination between doctors, marketing teams, creative partners and agencies, you will ensure campaigns are delivered effectively and aligned with business priorities. You will also play an important role in analysing performance, identifying growth opportunities and presenting recommendations to senior stakeholders
Key Responsibilities
Lead campaign planning, execution and performance reporting
Develop campaign briefs and coordinate delivery across internal and external stakeholders
Build and maintain strong relationships with doctors across the business
Develop marketing content and coordinate campaign production
Work closely with creative teams and agency partners
Manage national and local marketing campaigns
Monitor campaign performance and provide recommendations for optimisation
Lead performance reviews and stakeholder meetings
Analyse doctor performance, activity and growth opportunities
Develop and implement doctor-specific growth plans
Support business objectives through targeted marketing initiatives
About You
To be successful, you will bring:
Experience in growth marketing, brand marketing or integrated marketing roles
Demonstrated success managing multiple stakeholders and competing priorities




Strong commercial acumen and ability to interpret performance data
Experience presenting insights and recommendations to senior stakeholders
Experience working with agencies, creative teams and campaign delivery partners
Excellent communication, presentation and influencing skills
Strong organisational and project management abilities
High levels of personal accountability and resilience
A proactive, self-sufficient approach to work
Experience within healthcare, professional services, start-ups or other complex stakeholder environments will be highly regarded.
What Success Looks Like
In this role, you will:
Build trusted relationships with doctors and business leaders
Deliver marketing campaigns that drive measurable growth outcomes
Use data and insights to identify opportunities and influence decision-making
Successfully manage multiple priorities while maintaining stakeholder confidence
Contribute to the growth of IVF Australia and the broader Virtus Health network
Our Commitment to Inclusion
At Virtus, we believe our strength comes from our people and the diverse experiences they bring.
We are committed to creating an inclusive workplace where everyone feels respected, valued and supported to thrive. We welcome applications from people of all backgrounds, cultures, genders, ages, abilities and experiences. If you require adjustments during the recruitment process, we encourage you to let us know so we can support your participation.
Please note that while we appreciate all applications, only shortlisted candidates will be contacted.
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📌 Marketing Campaign Manager (Sydney)
🏢 IVF Australia
📍 Sydney