Job Description
Yourmissionistoempowerour****+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.
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Youwillspearheadourbroker
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facingenablementstrategy,designinganddeployingAI
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drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.
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ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane.
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ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI
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enabledplaybooksthatdriveacquisitionandretentionatscale.
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DesignandimplementAI
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assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
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Developself-
servicemarketingtoolkitstoprovidebrokerswithhigh
-quality,brand-
compliantcontentondemand.
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Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
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CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
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KPIs-
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Platformadoption&




enablement:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
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Leads:growthinthenumberofbrokerbusinessself
-generatedleads.
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LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
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Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data
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backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
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Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
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AI-
firstmindset:Youdon
'tjustuseAI;
youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon
-technicalusers.
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Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
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Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels
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fromlocalbrokerstoseniorstakeholders.
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Coachingyouarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
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Qualifications:Marketingdegreeorequivalent
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📌 Local Area Marketing Specialist (New South Wales)
🏢 Ray White
📍 New South Wales