We are seeking a dynamic and commercially driven
Brand Director
to lead the global growth of Billini and Banbe. This role will be responsible for creating, defining, and executing a cohesive brand strategy that fuses cutting-edge creative direction with a strong KPI-driven performance approach. As a key member of the Executive and Management team, you will play a critical role in shaping brand identity, driving customer engagement, and delivering commercial success across all channels.
Brand Strategy & Leadership
Develop and implement a global brand strategy that aligns creative vision with measurable business outcomes
Lead and inspire cross-functional teams to achieve customer-centric success and commercial excellence
Act as a key contributor to executive decision-making and overall business strategy
Creative Direction & Campaign Execution
Create and execute engaging seasonal campaigns and content across all platforms (TikTok, Instagram, eCommerce, retail, and more)
Oversee creative direction across all brand touchpoints, including digital, in-store, and social channels
Direct and brief campaign rollouts, ensuring alignment with product launches and brand guidelines
Attend shoots and provide on-set direction while managing budgets effectively
Cross-Functional Collaboration
Partner with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to deliver compelling, customer-focused campaigns
Attend weekly trade meetings to identify opportunities, risks, and actionable insights
Brand Experience & Innovation
Continuously elevate all brand touchpoints including packaging, POS, in-store design, and merchandising




Lead creative direction for window installations and seasonal visual merchandising
Initiate and execute brand collaborations and key brand moments
PR, Partnerships & Events
Support PR and media strategies to grow global brand awareness and desirability
Build and lead a strong partnerships program aligned with brand identity
Oversee creative direction for events including press activations, store openings, and product launches
Digital & Performance
Oversee and sign off on weekly social media plans across all platforms
Ensure consistency in brand tone of voice and messaging
Monitor, analyse, and report on ROI and performance against KPIs
Review and manage budgets, sales targets, and expenses
Conduct monthly financial analysis and reporting
Contribute to company-wide financial planning and forecasting
Build, mentor, and lead high-performing teams
Set clear KPIs and conduct regular performance reviews
Foster a culture of creativity, accountability, and excellence
About You
Proven experience in a senior brand leadership role, ideally within fashion, retail, or lifestyle
Strong balance of creative vision and commercial acumen
Demonstrated ability to lead cross-functional teams and deliver measurable results
Exceptional communication, leadership, and stakeholder management skills
Experience operating at an executive level, contributing to business strategy and growth
Why Join Billini?
This is an exciting opportunity to shape and scale a globally recognised fashion brand. You'll have the autonomy to lead with creativity, the support of a passionate team, and the platform to make a significant impact on brand growth and direction.
#J-*****-Ljbffr

📌 Brand Director (New South Wales)
🏢 Billini
📍 New South Wales