Benefits:
Global Healthcare organization
Strong and established market presence
Newly created role with strategy ownership
Strategic channel marketing position
Hybrid role
Collaborate, flexible and supportive team culture
The Company:
A global healthcare medical device organization that develops and supplies essential products across hospital, community and non-acute healthcare environment.
The business is in an exciting period of growth and transformation, creating a opportunity for a commercial-minded Product Manager to being fresh ideas and develop a more target customer-led approach to channel marketing.
The Role:
Reporting the ANZ head of Marketing you will be responsible for driving growth across non-acute healthcare channels including aged care, dental, day hospitals and pathology.
The role is beyond traditional product marketing, focusing on understanding different customer segments what influences their purchasing decisions and how to reach them effectively through wholesalers, distributors, buying groups and digital channels,
You will work closely with sales, commercial and operational teams to develop targeted channel strategic, customer acquisitions programs and campaigns that deliver measurable commercial results.
Key Responsibilities:
Develop annual growth plans across priority non- acute healthcare segments
Built targeted customer propositions and channel activation strategies
Lead joint marketing plans with wholesalers, distributors and buying groups




Develop promotional calendar and customer acquisition initiatives
Translate customer and marketing insight into targeted campaigns and marketing materials
Improve product visibility and conversion across distributor and wholesale digital platform
Partner with sales and commercial teams to identify new growth opportunities
Monitor channel sales, promotions, customer behaviour and market trends,
Measure campaigns performance and optimise investments based on commercial returns
Provide channel insight to support forecasting and demand planning
Brief internal creative teams and external agencies to support campaigns delivery
Your skills and experience
Experience in product, channel, trade, customer, category or commercial marketing
Previous experience working through wholesale, distributors, buying groups and indirect channels
Background with consumer healthcare, FMCG, medical devices, Dental or another regulated category
Strong understanding of customer segmentation, promotional planning on channel activation
Commercial minded with the ability to interpret sales, promotions and channel data
Digital marketing or e-commerce experience will be highly regarded
Strategic thinker who is equally comfortable taking ownership or hands- on execution
Robust stakeholder management and cross-functional collaboration skills
Proactive, creative, and comfortable working autonomously
Relevant tertiary qualification or equivalent commercial experience
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📌 Product Manager (New South Wales)
🏢 Healthcare Professionals Group
📍 New South Wales