Excelcrop Holdings Pty Ltd – Dandenong VIC
Excelcrop Holdings is an Australian manufacturer of premium liquid fish hydrolysate, seaweed concentrate and fish-based soil amendments supplied to the agricultural and animal feed sector. We are looking for an experienced Senior Agricultural Sales Representative to help grow our B2B customer base across Australia.
This is a hands-on sales role suited to someone who already has strong relationships and networks within the agriculture and animal feed sector and knows how to identify opportunities, open doors and convert relationships into commercial sales.
You will work directly with the Directors and have significant autonomy to develop your territory and sales pipeline. You will be dealing with fertiliser resellers, agronomists, distributors, horticultural businesses and large-scale corporate farms.
Regional travel throughout Victoria, New South Wales, Queensland and South Australia will be required as opportunities develop.
Key responsibilities
Develop and manage relationships with agricultural resellers, distributors, agronomists and large farming enterprises
Identify new customers and sales opportunities across regional Australia
Introduce and sell Excelcrop's range of liquid fish fertilisers, seaweed concentrates and soil amendments
Leverage existing agricultural network to generate new business
Develop reseller and distribution opportunities
Visit customers, farms, agribusinesses and resellers throughout regional areas
Present products and their agronomic advantages to growers, agronomists and purchasing teams
Prepare quotes, negotiate commercial terms and close sales




Maintain an active sales pipeline and follow up opportunities through to conversionWork closely with the Directors on pricing, product development and market opportunities
About you
Significant experience in agricultural sales or agribusiness
An established network of contacts within Australian agriculture
Demonstrated success in B2B sales and business development
Strong understanding of agricultural inputs and how they are sold through resellers and directly to growers
Confidence dealing with farm owners, agronomists, purchasing managers and senior decision-makers
Excellent communication, negotiation and relationship-building skills
A commercial mindset and strong ability to identify and pursue opportunities
The ability to work autonomously and manage your own territory and travel schedule
Willingness to travel regularly throughout regional Victoria, NSW, Queensland and South Australia
A current driver's licence
About us
Excelcrop is a small, nimble and growing Australian manufacturing business. This is not a role in a large corporate sales structure. You will have direct access to the Directors and the ability to make a genuine impact on the direction and growth of the business.
Direct reporting to the Directors
Significant autonomy over your sales territory and customer relationships
The opportunity to build and develop a national agricultural sales network
A strong product story based around Australian-manufactured fish hydrolysate and seaweed products
Base salary + commission structure, negotiated according to experience and existing network
The opportunity to be rewarded directly for sales growth and new business
A role with genuine potential to grow as the business expands
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📌 Senior Sales Representative – Agricultural Fertiliser (Melbourne)
🏢 Excelcrop Holdings
📍 Melbourne