We're looking for a creative, animal-loving, commercially minded Social Media Marketing Specialist to join Cherry Pets and become a key part and social media face of growing a new brand.
We're looking for someone who genuinely wants to become part of the business, understand our customers and help shape how Cherry Pets shows up online.
You'll take ownership of our social media presence across Instagram and TikTok, create organic content from within the business, build an engaged community and help turn attention into growth.
We're looking for someone who understands that great content can look different across Instagram, TikTok and paid ads and knows how to adapt creative ideas to suit each platform and audience.
We're looking for a creative, animal-loving, commercially minded Social Media Marketing Specialist to join Cherry Pets and become a key part and social media face of growing a current brand.
We're looking for someone who genuinely wants to become part of the business, understand our customers and help shape how Cherry Pets shows up online.
You'll take ownership of our social media presence across Instagram and TikTok, create organic content from within the business, build an engaged community and help turn attention into growth.
We're looking for someone who understands that great content can look different across Instagram, TikTok and paid ads and knows how to adapt creative ideas to suit each platform and audience.
What you'll be doing
Creating and filming content for Instagram, TikTok and paid advertising
Developing Reels, TikToks, Stories, static content and creative concepts
Understanding current social trends and adapting them to our brand rather than copying trends




Growing our social presence and building a genuine community around the brand
Writing strong hooks, captions and ad copy
Identifying the difference between content designed for engagement and content designed to convert
Helping managing and optimising Meta Ads campaigns
Testing new creatives, hooks, audiences and campaign concepts
Reviewing performance data and using it to influence future content
Finding new ways to increase brand awareness, traffic and sales
Helping shape the overall creative direction of Cherry Pets as we grow
We'd love someone who
Understands Instagram and TikTok deeply and actually enjoys social media
Has experience creating short-form video content
Is comfortable filming, editing and coming up with ideas independently
Is comfortable filming in public, attending events and confidently approaching people to create fun, engaging organic content
Understands what makes someone stop scrolling
Understands Meta Ads Manager or a strong understanding of paid social
Takes initiative and helping shape the direction of our content
Wants to grow with a small business
Experience with Shopify, Canva, CapCut, Meta Ads Manager and content creation would be highly regarded.
What's in it for you
Competitive hourly rate
Performance-based bonuses as the brand grows
Incentives tied to social growth, successful campaigns and business performance
Free Cherry Pets products
A lot of creative freedom and ownership over the brand's social direction
Be part of our planned international expansion over the next year, with potential opportunities for travel to China and USA.
Location:
Williamstown, Melbourne
Employment Type:
Casual
Days:
2 days per week to start, with the opportunity to increase as the role and business grow
@cherrypetsau

#J-*****-Ljbffr

📌 Social Media Marketing Specialist (Melbourne)
🏢 Cherry Pets
📍 Melbourne