6-month contract with likely extensions
Melbourne | Hybrid working
An exciting prospect is available for an experienced Marketing Brand Specialist to join a leading Australian consumer organisation within its Own Brand team.
You'll support the development and performance of well-known food brands, using customer insights and commercial data to strengthen brand positioning, guide product development and drive growth. This role offers end-to-end exposure across brand strategy, packaging, innovation and new product development.
What you'll be doing
- Develop and deliver brand strategies and plans across a portfolio of food products
- Use customer, market and performance insights to identify opportunities and recommend actions
- Partner with product and category teams to embed brand guidelines across products and packaging
- Work closely with creative teams to maintain a consistent and compelling brand identity
- Support food innovation, product launches and new product development initiatives
- Contribute to annual category planning and key customer campaigns
- Manage multiple projects and influence stakeholders across the organisation
What we're looking for
- Approximately 3-5 years' experience in brand marketing or brand management
- Demonstrated experience working with food products is essential
- Experience within FMCG, supermarkets, food manufacturing or consumer-led retail
- A strong understanding of brand planning, product launches, packaging and innovation
- The ability to interpret customer insights and commercial data and turn them into practical actions
- Strong stakeholder management and cross-functional collaboration skills
- Excellent project management, organisation and prioritisation capabilities
- A proactive approach and the ability to work confidently and autonomously
This is a fantastic opportunity to work with a passionate, customer-focused team and contribute to food brands that are seen and purchased by customers every day.