21 Sep
|
Tulip Care Network
|
Whitehorse City
21 Sep
Tulip Care Network
Whitehorse City
The Engagement Coordinator drives client and stakeholder engagement by promoting Tulip Care Network's services, developing referral pathways, supporting client onboarding, and fostering meaningful relationships that contribute to client satisfaction, community presence, and sustainable business growth.
About the role
The Engagement Coordinator drives client and stakeholder engagement by promoting Tulip Care Network's services, developing referral pathways, supporting client onboarding, and fostering meaningful relationships that contribute to client satisfaction, community presence, and sustainable business growth.
Marketing and Social Media
- Develop, implement, and manage Tulip Care Network's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
- Create engaging content that promotes services, client success stories, community involvement, staff achievements, and educational information relating to NDIS and Aged Care.
- Develop and maintain a social media content calendar aligned with organisational objectives and marketing campaigns.
- Monitor social media engagement, respond to enquiries, and maintain professional communication with stakeholders and community members.
- Track and report on social media performance, advertising effectiveness, lead generation, and engagement metrics.
- Maintain consistency of organisational branding across all digital and printed communications.
Marketing Materials and Communications
Prepare and coordinate marketing materials including:
- Brochures
- Flyers
- Posters
- Service Guides
- Presentation Materials
- Promotional Videos
- Event Banners
- Email Marketing Campaigns
- Digital Advertising Content
Assist with website updates and develop:
- News articles
- Blogs
- Newsletters
- Client communications
Advertising and Business Development
- Coordinate advertising campaigns across digital and community platforms to increase brand awareness and referral opportunities.
- Work closely with management to develop marketing strategies that support business growth and service expansion.
- Promote community events, workshops, information sessions, networking activities, and presentations through digital and traditional marketing channels.
- Represent Tulip Care Network at community events, expos, presentations and promotional activities.
Content Creation and Media
- Capture high-quality photographs and videos of organisational activities, events, training sessions, participant programs and promotional campaigns while ensuring appropriate consent is obtained.
- Create visual content for use across social media, websites, newsletters, presentations, brochures and advertising campaigns.
- Edit and optimise photographs and videos using Canva,
Adobe Creative Suite, CapCut, or similar applications.
- Develop short-form video content for Facebook, Instagram Reels, LinkedIn, TikTok, and other digital platforms to increase engagement and brand awareness.
About you
Qualifications
- Certificate IV or Diploma in Community Services, Business Administration, Health Administration, or a related field (desirable).
- Demonstrated understanding of Australian Aged Care, NDIS, CHSP and/or Support at Home funding models.
- Current National Police Check and relevant employment checks (or willingness to obtain).
Skills
- Robust social media management skills across Facebook, Instagram and LinkedIn.
- Excellent written communication and copywriting skills.
- Client relationship management skills.
- Ability to create engaging marketing content using Canva, Adobe Creative Suite or similar tools.
- Strong visual communication and storytelling capabilities.
- Ability to work independently and manage competing priorities.
Experience
- Experience managing social media platforms for businesses or community organisations.
- Understanding of digital marketing principles and community engagement strategies.
- Experience within the NDIS, aged care, healthcare or community services sector (desirable).
- Experience using Meta Business Suite, LinkedIn Campaign Manager, Google Business Profile and Mailchimp (desirable).
- Graphic design, photography, content creation and video editing experience (desirable)
#J-18808-Ljbffr
📌 Engagement Coordinator (Whitehorse City)
🏢 Tulip Care Network
📍 Whitehorse City