Job Description

Strategy & GTM Lead - 12-month Maternity Cover

n

A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

n

The Role

n

Shape how Are Media takes its brands, audiences and commercial capabilities to market and turn powerful insights into opportunities that drive revenue.

n

As GTM & Strategy Lead, you'll define the commercial story Are Media tells the market. Leading our Media Strategy team, you'll bring together audience intelligence, insights and product capabilities to create a clear, differentiated go-to-market strategy across our network of iconic brands.

n

Working at the intersection of strategy, creativity and commercial growth, you'll elevate our client solutions, strengthen our agency relationships and embed a more audience-led, product-first approach across the commercial organisation.

n

What you'll do

n

n
- Shape our go-to-market strategy: Develop Are Media's network-wide commercial narrative, strategic sales frameworks, thought leadership and proactive market opportunities.
n
- Create standout client solutions: Lead the development of insight-led, cross-platform responses that harness our brands, audiences, data, content and experiences to improve conversion.
n
- Lead and develop the team: Build a centre of excellence in strategic thinking and storytelling, coaching the Media Strategy team and establishing clear standards and effective workflows.
n
- Influence commercial growth: Partner with Sales, Editorial,



Product and Marketing leaders to bring new capabilities to market, strengthen agency relationships and uncover scalable revenue opportunities.
n

n

About you

n

We're looking for someone who brings:

n

n
- Senior GTM and strategy experience: A proven ability to develop and execute go-to-market strategies, sales narratives or commercial frameworks within a complex, multi-brand organisation.
n
- Exceptional strategic storytelling: The ability to translate audience data, cultural insights and client challenges into compelling narratives and commercially effective solutions.
n
- Strong commercial and market judgement: A deep understanding of client and agency needs, with the ability to prioritise opportunities based on revenue potential, scalability and impact.
n
- Influential people leadership: Experience leading high-performing teams and bringing senior, cross-functional stakeholders together around a clear strategy and shared outcomes.
n

n

Experience within media, content, platforms or another audience-led business and a strong understanding of agency planning and strategy is highly desirable.

n

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,team-oriented & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

📌 Strategy & GTM Lead - 12-month Maternity Cover (New South Wales)
🏢 Are Media
📍 New South Wales