Job Description

This is a unique opportunity to review and transform how a large and complex organisation engages with its community through social media. You will develop best-practice governance frameworks, improve channel performance, and create a future-focused operating model that drives greater consistency, collaboration and engagement.

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Working closely with communications, digital transformation and senior leadership teams, you will play a key role in shaping future digital communications strategies and service delivery outcomes.

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Key Responsibilities

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- Lead the development and implementation of a current organisation-wide Social Media Strategy.
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- Review existing social media channels, governance frameworks, processes and performance to identify opportunities for improvement.
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- Analyse audience insights, engagement trends and channel performance to support data-driven decision making.
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- Develop recommendations relating to governance, operating models, approval processes and content planning.
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- Plan, schedule and publish engaging content across multiple social media platforms.
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- Build strong relationships with internal stakeholders to improve collaboration, storytelling and content consistency.
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- Assess capability and resourcing requirements and recommend improvements to social media management practices.
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- Enhance reporting frameworks, content standards, author guidance and channel management processes.
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About You

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To be successful, you will have:

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- Demonstrated experience developing and executing social media strategies.
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- Strong stakeholder engagement and project management skills.
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- Expertise across social media platforms, audience behaviour, content trends and governance.
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- Experience using analytics and insights to improve engagement and performance.
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- Excellent written communication, reporting and presentation skills.
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- The ability to balance strategic planning with hands-on content delivery.
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If you're passionate about social media strategy, digital engagement and organisational transformation, we'd love to hear from you.

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At Chandler Macleod, we are committed to fostering a diverse workforce where everyone is welcome. We encourage applications from Aboriginal and Torres Strait Islander peoples, women, people living with a disability and the LGBTIQA+ community.

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You can read more about our commitment to diversity and inclusion at https://www.chandlermacleod.com/diversity-and-inclusion

📌 Social Media Specialist (New South Wales)
🏢 Www.Chandlermacleod.Com
📍 New South Wales