Job Description

At CG Spectrum, we're looking for a Digital Marketing Lead who can turn good ideas into campaigns that reach the right prospective students - and keep them engaged from first click through to application and enrolment.

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This is a hands-on role. You'll plan and deliver campaigns across paid, email, organic, affiliate and partner channels, while also getting into HubSpot to build the landing pages, emails, forms, nurture journeys and automations behind them.

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You'll work within a small, specialist marketing team alongside our Campaign Communications Lead, designers and external specialists, while partnering closely with Sales on lead quality and conversion.

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There's plenty already in place. Your job is to help us make it work harder: testing, improving and finding recent opportunities along the way.

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What You'll Be Doing

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- Plan and deliver integrated campaigns across paid, organic, email, affiliate and partner channels.
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- Build landing pages, forms, emails, nurture journeys and automations in HubSpot.
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- Coordinate campaign messaging and creative with our communications and design team.
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- Manage activity around student intake dates and longer consideration journeys.
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- Help guide paid search, paid social, retargeting, affiliate and partnership activity.
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- Work with agencies and specialists to review performance and identify opportunities to improve.
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- Manage audience segmentation, lead scoring, routing and lifecycle activity in HubSpot.
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- Improve campaign tracking, UTMs, QA and data hygiene.
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- Review and improve course and campaign pages with a focus on conversion and organic visibility.
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- Use AI and automation to make campaign delivery faster and more effective.
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- Track performance from campaign spend and enquiries through to applications and enrolments.
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- Work closely with Sales to understand lead quality,



conversion and where prospects are dropping off.
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- Continually test audiences, messaging, creative, pages and nurture journeys to see what performs.
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What We're Looking For

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We're looking for someone with around 4–6 years' experience in digital marketing who is ready to take ownership of campaigns while still enjoying the hands-on work.

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You'll ideally have:

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- Experience managing digital campaigns from planning through to delivery, optimisation and reporting.
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- Hands-on experience with HubSpot or a similar CRM/marketing automation platform - Please state what systems you at familiar with.
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- Experience building emails, landing pages, forms, segmentation and automated journeys.
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- A solid understanding of paid search and paid social, including hands-on campaign experience.
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- A good understanding of conversion and what gets someone to click, engage, enquire and take the next step.
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- Confidence using data to understand performance and make decisions.
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- Good judgement when it comes to copy, creative and digital customer journeys.
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- Experience or a genuine interest in using AI tools for marketing, analysis and automation.
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- The ability to manage multiple campaigns, audiences and priorities without losing sight of the detail.
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You don't need to know everything already. What matters is that you have a strong digital foundation, enjoy getting into the work yourself and are curious about how things can be done better.

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About CG Spectrum Institute

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CG Spectrum Institute provides industry-focused education designed to prepare students for careers across creative and technology-driven industries.

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This is an opportunity to take real ownership of our digital marketing, build on what's already there and help shape how we attract and engage our future students.

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If you like the mix of strategy, creativity, data and actually building the campaigns yourself, we'd love to hear from you.

📌 Digital Marketing Lead (Victoria)
🏢 CG Spectrum
📍 Victoria