Job Description

Location: Altona North, Victoria
n Employment Type: Full Time - Onsite

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Reports To: Social Media & Partnerships Manager
n Please note: This is a full time onsite role based at our Altona North head office and is not a hybrid position.

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About Us

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We are Healthfarm Fine Foods, home to Mayvers - Australia's #1 Natural Spreads Brand^, ranged nationally across Australia's major retailers.

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We are a dynamic, Family Owned Australian business based in Altona North, passionate about creating delicious products that are better for you and better for our planet that our consumers absolutely love.

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Our Mayvers range extends across natural spreads, protein bars, protein and nutritional powders, granola and pet treats - and we're not stopping there!

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As Mayvers continues to grow, we are looking for a Social Media Coordinator to help bring our brand to life across social media through engaging content, strong community management and seamless campaign execution.

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The Role

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Reporting to and working closely with our Social Media & Partnerships Manager, our new Social Media Coordinator will support the day to day management of our consumer community, execution of Mayvers social media and digital content activity.

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You will help plan, create, publish and optimise engaging social first content while supporting our creator, influencer, partnership and broader digital marketing activity.

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This is a hands on role suited to someone who loves social media, understands digital culture and wants to develop their career within a fast moving, high growth FMCG brand.

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Key Responsibilities

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Social Media Planning & Execution

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- Support the execution of Mayvers social media strategy across Instagram, TikTok, Facebook, LinkedIn and other relevant platforms.
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- Maintain and coordinate the social media content calendar, ensuring approved content is scheduled and published accurately and on time.
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- Support product launches, campaigns, partnerships, retail events and always-on brand activity across social channels.
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- Write engaging, on brand captions and social copy aligned with Mayvers tone of voice.
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- Repurpose and adapt content across different social platforms and formats.
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- Monitor platform updates, social trends, trending formats and cultural moments to identify relevant opportunities for Mayvers.
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Content Creation

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- Create engaging, high quality social first video content including Reels, TikToks, Stories and behind the scenes content.
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- Assist with regular content shoots including preparation, product styling, filming and basic production.
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- Edit short form video content using tools such as CapCut, Canva and/or Adobe Creative Suite.
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- Create simple social graphics and digital assets where required, complementing work produced by our Graphic Designer.
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- Prepare clear creative briefs and coordinate with internal and external creative partners.
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- Maintain an organised library of photography, video, creator content and social assets.
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Community Management

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- Monitor, moderate and respond to comments, direct messages and consumer interactions across Mayvers social channels.
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- Help build a positive, engaging and responsive Mayvers online community.
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- Escalate sensitive consumer enquiries, complaints or issues to the Social Media & Partnerships Manager or relevant internal team members.
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- Identify recurring consumer questions, feedback and sentiment that can help inform future content and communications.
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Influencers, Partnerships & Product Seeding

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- Support influencer, creator, ambassador and brand partnership campaigns.
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- Maintain creator and influencer databases, campaign trackers and contact information.
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- Coordinate product gifting, influencer mail outs, samples and campaign deliveries.
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- Assist with creator communication, campaign briefing and administration.
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- Track creator deliverables and ensure agreed content is received within campaign timelines.
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- Monitor and collate creator and partnership content for reporting and future use.
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- Identify emerging creators and potential brand partners for consideration.
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- Support giveaways, collaborations, events and brand activations as required.
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Social Media Reporting & Insights

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- Track key social media metrics including reach, engagement, views, follower growth and content performance.
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- Assist with weekly, monthly and campaign performance reporting.
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- Identify top performing content, emerging trends and key learnings to support future content planning.
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- Maintain accurate and organised social media and campaign performance records.
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Digital & Marketing Support

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Assist with uploading recipes, campaign content and relevant updates to the Mayvers website.

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Support digital content updates and preparation of assets for website and EDM activity where required.

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Work closely with our Graphic Designer and broader marketing team to coordinate campaign assets and materials.

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Assist with social campaign launches, competitions and brand activations.

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Provide general social media and digital marketing coordination support across the marketing team.

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Stay up to date with social media trends, consumer behaviour,



competitor activity and emerging platforms.

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About You

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You are a passionate and proactive team player who loves social media, content and digital culture.

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You are creative, hands on and very comfortable jumping in front of or behind the camera to help bring ideas to life. You have a strong eye for high quality, engaging content and understand what makes someone stop scrolling.

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You thrive in a fast paced environment, are highly organised and enjoy working collaboratively while taking ownership of your responsibilities.

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You will also bring:

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- 1-2 years' experience in social media, content creation, digital marketing or a similar role.
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- A qualification in Marketing, Communications, Media or a related discipline.
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- Solid knowledge of Instagram, TikTok, Facebook and emerging social platforms.
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- Demonstrated experience creating short form video and social first content.
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- Confidence filming and editing content using a phone and social editing tools.
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- Strong written communication skills and the ability to adapt copy to a brand tone of voice.
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- Experience using Canva, CapCut and/or Adobe Creative Suite.
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- Experience using Meta Business Suite, social media management tools and content management systems is desirable.
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- An understanding of social media analytics and key performance metrics.
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- Strong organisational skills with excellent attention to detail.
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- The ability to manage multiple priorities and troubleshoot in a fast-paced environment.
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- A proactive, hands-on attitude and strong sense of urgency.
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- The ability to work autonomously while being a collaborative team player.
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- Experience within FMCG, food, lifestyle or consumer brands is highly regarded but not essential.
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- A genuine interest in food, consumer brands, social trends and digital culture.
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What We Offer

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- An energetic, innovative and collaborative culture within a rapidly growing Australian FMCG business.
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- The opportunity to work on a leading Australian consumer brand with national retail distribution.
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- Genuine exposure to social media campaigns, creators, partnerships, product launches and brand activations.
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- The opportunity to make a real impact on content and campaigns reaching consumers nationally.
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- Professional development and career progression based on performance and positive behaviours.
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- Employee discounts across the Mayvers range.
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The Recruitment Process

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This recruitment process is being managed directly by Healthfarm Fine Foods.

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Candidates will be shortlisted based on their demonstrated experience in social media, content creation or digital marketing and their alignment with the skills and experience required for the role.

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Only shortlisted candidates will be contacted.

📌 Social Media Co-Ordinator (Victoria)
🏢 Mayver's
📍 Victoria