Job Description

Are you the friend everyone asks, "Wait, what's that new beauty product blowing up on TikTok?

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House of Alchemy Group is a growing beauty house behind a portfolio of innovative beauty brands.

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We're creating this role to support one of our brands as it enters an exciting new phase and prepares to become retail-ready. You'll be joining at a genuine ground-floor moment, with the chance to help shape how the brand builds awareness, creates buzz and shows up as it scales.

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We're looking for a brand-obsessed, culturally plugged-in, always-online Brand Assistant to join us 2 days a week. Someone who genuinely loves beauty, lives on TikTok and Instagram, spots a trend before it becomes a trend, and understands what makes people stop scrolling, share, talk and ultimately buy.

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This is a hands-on role with real ownership across PR and influencer outreach, alongside opportunities to support launches, collaborations, seeding and broader marketing initiatives.

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What you'll do:

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- Own PR outreach by pitching products and stories, building media relationships and getting the brand in front of the right editors, publications and beauty platforms
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- Own influencer outreach by identifying relevant creators, managing outreach and building genuine, long-term relationships with talent who fit the brand
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- Coordinate giveaways and brand collaborations with like-minded brands and partners to create buzz, grow reach and introduce the brand to new audiences
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- Stay relentlessly plugged into culture across TikTok, Instagram and the wider beauty space, spotting viral trends, emerging creators, competitor activity and opportunities before they become mainstream
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- Support product launches and campaigns, including gifting, seeding, launch planning and campaign coordination
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- Support retail readiness as the brand prepares to enter retail, helping ensure the brand, marketing activity and launch moments are ready to make an impact
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- Jump into other marketing projects as needed. No two days will look exactly the same.
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You'll be a great fit if you are...

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- Are genuinely, unapologetically obsessed with beauty and know the brands, products, creators and conversations shaping the category
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- Live on social media and instinctively understand why something is going viral
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- Know the difference between a trend that has legs and one that will disappear tomorrow
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- Are naturally curious and constantly asking, "What's next?"
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- Are confident communicating with everyone from a beauty editor to a creator in their DMs
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- Are highly organised, proactive and able to keep multiple moving pieces on track
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- Have strong attention to detail without losing sight of the bigger picture
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- Have some experience in PR, influencer marketing, social media, communications or marketing through work, internships or your own projects
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- Have a genuine interest in building brands, not just completing tasks
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- Can offer some flexibility when time-sensitive PR, creator or campaign opportunities pop up outside your usual working days
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- This role is only open to candidates based in Sydney
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Why you'll love it here

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You'll be joining at a really exciting point in the brand's journey, with the opportunity to help shape what people see, talk about and want next.

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You won't be sitting on the sidelines. You'll have genuine ownership, direct exposure to the brand and the opportunity to see your work translate into real-world visibility, relationships and growth.

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And as the brand moves towards retail, you'll have a front-row seat to what it takes to take a beauty brand from buzz-worthy to retail-ready.

📌 Brand Assistant -- PR, Influencer & Marketing (BEAUTY) (New South Wales)
🏢 House of Alchemy Group
📍 New South Wales