About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN, visit

Job Responsibilities:

- 1. Develop and execute comprehensive creative strategies that align with brand objectives and drive market growth across APAC/AU region.
- 2. Lead creative campaigns from concept to execution, ensuring brand consistency and market relevance across all touchpoints.
- 3. Manage and mentor a team of creative professionals, fostering innovation and professional development within the department.
- 4. Collaborate with cross-functional teams including marketing, product, and sales to deliver integrated brand experiences.
- 5. Oversee creative production processes, ensuring projects are delivered on time, within budget, and to quality standards.
- 6. Conduct market research and trend analysis to inform creative direction and maintain competitive advantage.
- 7. Present creative concepts and strategies to senior leadership and key stakeholders for approval and buy-in.
- 8. Establish and maintain relationships with external creative agencies, vendors, and production partners.
- 9. Monitor campaign performance and creative effectiveness through data analysis and consumer insights.
- 10. Ensure all creative outputs comply with brand guidelines, legal requirements, and cultural sensitivities in the Australian market.

Others:

- 1.



Lead cross-regional creative projects and collaborate with global brand teams on international campaigns.
- 2. Participate in budget planning and resource allocation for creative initiatives and team operations.
- 3. Stay current with industry trends, emerging technologies, and creative best practices to drive innovation.
- 4. Support new business development through creative pitches and strategic presentations.

Requirements:

- 1. Bachelor's degree in Creative Arts, Marketing, Communications, or related field; Master's degree preferred.
- 2. Minimum 7-10 years of progressive creative experience with at least 3 years in a management role within brand or advertising environment.
- 3. Robust portfolio demonstrating successful creative campaigns and brand development across multiple channels and markets.
- 4. Proven leadership skills with experience managing creative teams and fostering collaborative work environments.
- 5. Excellent understanding of Australian market dynamics, consumer behavior, and cultural nuances.
- 6. Proficiency in creative software including Adobe Creative Suite, project management tools, and presentation software.
- 7. Strong strategic thinking and analytical skills with ability to translate business objectives into creative solutions.
- 8. Exceptional communication and presentation skills with experience presenting to senior executives and clients.
- 9. Experience working with external agencies, production companies, and creative vendors.
- 10. Knowledge of digital marketing trends, social media platforms, and emerging creative technologies.

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