Job Description

Customer Growth and Acquisition Lead | Sydney n

I'm partnering with a growing Sydney based technology business to find a Customer Growth and Acquisition Lead who can help build the next stage of its customer acquisition engine. This isn't a role where you'll spend your time creating brand campaigns, managing large agencies or producing marketing decks. It's a hands on growth role with a simple objective: Generate more qualified demand, more efficiently.

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You'll have the freedom to look across the entire acquisition journey, identify opportunities and get experiments into market quickly.

Who are we looking for? n

We're looking for someone who has learned by doing. You might currently be a Growth Marketing Manager, Growth Manager, Digital Growth Manager or a high-performing acquisition/performance expert ready for a much broader role.

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You'll be able to show examples of things you've personally built, tested and improved.

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You'll be someone who will look at a funnel and immediately want to know where people are dropping out. You question why one channel converts and another doesn't. You form a hypothesis, test it, look at the numbers and decide what to do next. That's the type of person we're looking for.

What might you actually be doing? n

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- Testing current acquisition channels and audiences
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- Finding opportunities to improve conversion across the funnel
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- Developing and launching growth experiments
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- Finding better ways to nurture and reactivate existing leads
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- Using data to understand what's working, and what isn't
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- Exploring how AI is changing customer discovery and search
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- Using AI to research, analyse, automate and execute faster
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- Working across paid, organic, email, outbound, partnerships and emerging channels
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- Measuring everything against commercial outcomes rather than vanity metrics
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You'll also have some exposure to testing entirely new revenue ideas; taking an early hypothesis and helping work out whether there's a real business opportunity behind it.

More importantly, you'll be: n

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- Analytical in your approach, naturally think in funnels, conversion, CAC, CPL and commercial outcomes.
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- Experimental with an instinct to test and make things happen.
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- Utilisation of AI, ChatGPT, Claude and other AI tools are already embedded in how you work. Bonus points if you're experimenting with automation or AI assisted building as well.
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- Are hands on and you're comfortable getting into the detail and doing whatever needs to be done to get something live.
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- A commercial mindset - customers and revenue matter more to you than clicks, impressions and engagement.
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- A curious thinker, you're constantly wondering whether there's a better way to do something.
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- Ambitious and looking for a role where you can take on significantly more ownership as you prove yourself.
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Experience across marketplaces, fintech, finance, SaaS, lead generation or another digitally-led growth business would be particularly relevant, but we're much more interested in what you've actually accomplished than having the perfect industry background.

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This is an opportunity to join a growing, ambitious team where ideas can turn into live experiments quickly, you'll work closely with senior leadership, and you'll have genuine ownership over the numbers you're trying to move.

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If you're looking for a role where you can really become part of the business and be presented with excellent career growth and opportunity, this could be the role for you.

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Please note, this is a permanent position based in Sydney in a hybrid environment of onsite and remote working. Only applicants with full working rights will be considered.

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📌 Customer Growth and Acquisition Lead (New South Wales)
🏢 OurPath
📍 New South Wales