Job Description

Your SUPER career starts here

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As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

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Sound good? Learn more about us and what we do at aware.com.au

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Your New Role

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- Max Term to 30 June 2027
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- Sydney OR Melbourne based candidates
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We're looking for an Optimisation Specialist to join our growing Digital Engagement & Personalisation team and help shape the future of our digital member experience through experimentation, personalisation, SEO and data-driven optimisation.

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This is an exciting prospect to combine digital analytics, experimentation, SEO and personalisation to drive meaningful outcomes for over a million Australians. Working within a collaborative agile environment, you'll partner with product teams, marketers, designers and developers to improve digital journeys across our website, app and member platforms.

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Some key responsibilities will include:

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- Lead digital experimentation and personalisation initiatives across Aware Super's digital channels, designing and executing A/B and multivariate tests using Adobe Target to improve member engagement and conversion outcomes.
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- Drive website optimisation and SEO performance by implementing SEO strategies, conducting keyword and competitor analysis, monitoring search trends, and embedding best-practice SEO across digital platforms.
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- Leverage analytics and data-driven insights to understand customer behaviour,



measure campaign and journey performance, validate experiment results, and identify opportunities for continuous improvement.
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- Manage digital performance reporting and recommendations through Adobe Analytics dashboards, delivering actionable insights and clear performance updates that inform business decisions.
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How do you exceed our expectations?

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- 3+ years' experience in a digital optimisation, experimentation, analytics or digital marketing role.
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- Hands-on experience with Adobe Target, Adobe Analytics and digital experimentation frameworks.
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- Strong understanding of SEO, SEM and conversion rate optimisation.
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- Experience analysing digital performance and translating insights into action.
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- Knowledge of customer journey optimisation, UX principles and agile delivery practices.
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- Experience measuring and reporting on digital marketing effectiveness across multiple channels.
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- Strong stakeholder management skills with the ability to influence and collaborate at all levels.
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- Bachelor's degree in Business, Marketing, Advertising or a related discipline.
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- A curious and analytical mindset.
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- Strong communication and presentation skills.
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- Excellent attention to detail.
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- The ability to manage multiple priorities in a fast-paced environment.
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- A passion for continuous improvement and delivering exceptional customer experiences.
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Employee Experience

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We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

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Why you'll love working at Aware Super:

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- Have a super impact: You'll think big and care deeply to help more Australians live their best lives in retirement.
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- Be part of something super unique: You'll work to reshape super and retirement. We'll invest in your growth and give you the opportunity to work on career-defining projects.
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- Work with super humans: You'll work hard and innovate, but also have some fun along the way.
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- Feel super cared for: We'll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.
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The Aware Super difference

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At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.

📌 Optimisation Specialist (New South Wales)
🏢 Aware Super
📍 New South Wales