Job Description

Company Description

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Pink Elephant Support Network is a leading Australian not-for-profit supporting individuals and families experiencing early pregnancy loss. PESN provides evidence-based resources, peer support, workplace education and community advocacy to ensure that no one walks this journey alone. Our work is guided by compassion, lived experience and a commitment to meaningful social impact.

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Role Description

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Pink Elephant Support Network is seeking a hands-on Content & Marketing Specialist who can elevate our brand presence, expand community reach and help amplify the voices and stories that matter. This role suits a creative self-starter with robust digital capability, exceptional storytelling skills, and confidence creating content end-to-end from ideation through to filming, editing, publishing and reporting.

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You'll work closely with our leadership team, peer supporters and partners to deliver impactful content across social, web, email and campaigns. As a lean charity, this role is perfect for someone who thrives in fast-paced environments and is comfortable being both strategic and deeply hands-on.

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Key Responsibilities.

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Content Creation and Storytelling

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- Produce socially native content, and support in the production of campaign-level content.
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- Film, edit and publish short-form videos (Reels, TikTok, YouTube Shorts) with sensitivity and accuracy.
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- Create content informed by best-practice trauma-informed communication guidelines.
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- Capture real stories, interviews and moments that reflect the lived experience of early pregnancy loss.
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- Develop content that strengthens awareness weeks, fundraising moments and advocacy campaigns.
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Digital Marketing and Social Media

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- Manage day-to-day social channels and digital platforms.
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- Grow reach and engagement through timely, relevant, emotionally intelligent content.
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- Ensure messaging aligns with PESN tone of voice and evidence-based recommendations.
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- Monitor social trends, insights and community conversations relevant to the pregnancy loss space.
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- Support paid activity across Meta & Google where required with copy updates and creative assets.
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Campaigns and Community.

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- Assist with planning and executing national awareness campaigns (e.g., Pregnancy & Infant Loss Awareness Month, 10 year anniversary).
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- Support workplace education and partnership campaigns with engaging creative assets.
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- Collaborate with ambassadors, clinicians, corporate partners and peer supporters.
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- Produce campaign wrap-ups and performance summaries.
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Website & Email

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- Update website content, blogs and resources using PESN' Website.
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- Build and schedule email newsletters and donor communications using PESN' CMS and EMS..
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- Ensure all digital content is accessible,



inclusive and medically accurate (where applicable engaging experts in the field for content contributions).
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Brands and Communications

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- Maintain brand consistency across all creative output.
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- Support the development of new resource materials, brochures, training content and reports.
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- Uphold trauma-informed, culturally sensitive communication practices.
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- Adhere to PESN' guidelines and sector-relevant compliance standards.
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Skills and Experience

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- 2-4+ years in content creation, social media management or digital marketing.
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- Strong experience filming and editing video content for social platforms.
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- Demonstrated capability using Canva, Adobe or similar creative tools.
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- Excellent written communication skills, with strong attention to detail.
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- Ability to work sensitively within subject matter relating to loss, grief and support.
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- Strong organisational and project management skills.
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- Experience in the not-for-profit or health sector.
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- Knowledge of trauma-informed communication frameworks.
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- Understanding of donation campaigns, fundraising communications and/or advocacy messaging.
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Key Attributes

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- Compassionate, emotionally intelligent and deeply respectful of lived experiences.
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- Confident in capturing content in-person with supporters, staff and partners.
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- Creative thinker who can turn complex or sensitive topics into accessible stories.
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- Self-motivated, collaborative and comfortable working in a small but high-impact team.
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- Passionate about improving support and awareness around early pregnancy loss.
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📌 Content & Marketing Specialist (New South Wales)
🏢 The Pink Elephants Support Network
📍 New South Wales